The 'Market Insights' capability is a vital part of the Insights & Analytics pillar. This pillar is dedicated to seamlessly integrating with the business to provide best-in-class actionable, data-driven insights and analyses, benefiting both stakeholders and patients.
The Market Insights capability supports commercial and marketing performance by providing efficient, integrated, and comprehensive Strategic Foresight to Stakeholders.
Deliver transformative Insights and Analytics, elevating processes and deliverables to be best-in-class, by implementing innovative tools and methodologies.
As a member of the Insights & Analytics team, the Insights specialist will:
- Partner with Finance, Marketing Heads, Transformation Head, and Commercial Sales to deliver actionable insights addressing cross-GBU needs and ad-hoc requirements
- Collaborate with local Business Partners to develop a systematic framework for insights generation and action.
- Execute market research agenda in compliance with company policies, ensuring accurate data collection and analysis.
- Develop a comprehensive local market performance framework to support Marketing Heads' strategies with data-driven insights.
- Industry Trends: Stay updated on industry trends, best practices, and emerging technologies in BI and market research.
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Education Background: Bachelor's degree in Administration, Marketing, or related to Data Science.
Pharmaceutical Business Acumen:
Competencies:
Technical Skills:
i. Proficient in structured data manipulation, data analysis and consumption.
ii. Basic knowledge of data extraction from DWH and visualization tools
iii. Strong mental agility and understanding of statistical methods
iv. Financial Proficiency: Interpret and use financial figures to support business decisions.
v. Hands-on experience in Competitive Market Analysis including both descriptive and predictive techniques: Market Sizing, Segmentation, Market Performance, Primary research, etc.
Soft Skills:
i. Strong Business Acumen with the ability to deliver actionable insights to address business key questions.
ii. Strong communication skills for articulating data-driven narratives.
iii. Resilience and ability to work under ambiguous situations.
iv. Stakeholder management.
v. Storytelling: Engage back-office and business stakeholders to effectively deliver and communicate insights
vi. Influence and Change Management: Support organizational change and provide guidance to indirect teams
Language Proficiency: Fluent in English.