Global Marketing Mix Optimization Lead (M/F)
Neuilly-sur-Seine / Le lab 157
About the job
At Sanofi, we're committed to providing the next-gen healthcare that patients and customers need. It's about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our CXA Performance Analytics as Global Marketing Mix Optimization Lead (M/F) and you can help make it happen. Your job? Be responsible for deploying and taking to the next level marketing mix capabilities to guide A&P strategic & tactical allocation & executions.
At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.
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Main responsibilities
- Influencing executive leadership team up to CEO/CFO on A&P investment decisions
- Responsible for delivering ROI increase target year-on-year
- Setting up and executing the program vision to optimize A&P spend (MMM, trigger models, A/B testing)
- Defining the governance & process
- Ensuring visibility of the overall capability internally and externally
- Coordinating large technical teams and business teams across functions & geographies
- Interpreting correctly analytics output and bring agility for optimal forward looking decisions
- Transferring newly built A&P capability to local and regional business teams in 15+ markets
- Collecting user feedbacks to continuously enhance WebApp User Experience
- Removing roadblocks to deliver on-time
- Continuously performing quality checks on data & advanced models
- Managing direct (internal & external) and indirect reports
About you
- BS degree or higher (or equivalent); Masters degree in a quantitative discipline (e.g., data science, statistics, applied mathematics, or economics) is preferred
- Prior experience in analytics ideally marketing mix modelling and exposure/influence of top executive
- Knowledge of advanced statistics, data science, web-based design, agile (Jira/Confluence)
- Leadership & business ownership
- Influence & story-telling
- Collaboration & agile
- Technical & business fluency,
- Data-driven culture
- Rigor
- Fluent in English
Why choose us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Pursue Progress. Discover Extraordinary.
Progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let's pursue progress. And let's discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com