Job title: Global Customer Engagement Lead

Location: Cambridge, MA

About the Job

Do you have a talent forcreating personalized and user-centric customer journeys resulting in enhanced HCP engagements? Are you a digitally savvy marketer who also gets excited about working with global and local affiliate teams toimprove in-field sales effectiveness? Does building a strategy togrow Sanofi's Global Oncology leadershipin transforming the lives of people suffering from underserved severe diseases motivate you?

The Global Customer Engagement Lead will report directly to the Global Head of Oncology and will be responsible for developing aGlobal holistic 360° customer engagement model and supporting affiliate in-field and Global customer engagement excellence.

• Lead the creation of personalized, data-driven HCP customer engagement strategies to support the cross franchise Oncology marketing teams (including journey mapping, persona strategy, survey design, business case development for new capabilities, etc.).
  
• Partner with Global and Local brand teams in development and execution of digital campaigns to pull through marketing tactics and overall brand strategy.
  
• Oversee the implementation and integration of new technologies such as artificial intelligence (AI), machine learning, data, Digital Health and analytics platforms across the franchise.
  
• Evaluate program and campaign effectiveness and identify opportunities to optimize channel effectiveness with a goal to elevate customer experience across all Oncology brands.
  
• Partner with training to develop modules and initiatives to enhance digital acumen across the franchise.
  
• Develop and implement strategic KPIs to measures success.
  
• Actively participate in Launch Performance and Launch Readiness Reviews with key countries to ensure consistent delivery of priority HCP engagement KPIs.
  
• Partner with business stakeholders to support omnichannel and digital reporting/ analytics and work closely with advanced analytics & data science partners to uncover insights for customer engagement optimization.
  
• Lead Global/Affiliate co-creation and ensure local understanding/ implementationof aligned customer engagement strategy.
  
• Create a framework to share learnings and best practices across markets to raise overall market performance levels.
  
• Support the execution of commercial activities and branded advertising during international congresses.
  
• Partner effectively with Market Development and HCP Marketing colleagues to support local pull-through of HCP Education and training activities, as appropriate.
  
• Communicate closely with agency partners, Marketing team and manage brand team interactions with the Review Committee for implementation of tactics.
  

• You will be a member of the Sanofi Oncology Leadership Team
  
• You will foster cross-functional work and close collaboration between teams (SPC, Digital, GTMC, etc) and drive structured ways of working between teams to provide maximum value and efficiency to business teams.
  
• You will establish and contribute to efficient governance driving fast decisions at the right level, focused on impact and value creation.
  
• You will work closely and constructively with other teams e.g. global product line owners, Omnichannel, Accelerator, whether inside or outside the company.
  

• Education: Bachelor's degree in a related field is required
  
• 8-10+ of relevantpharmaceutical/biotechindustry experience in product/brand management, and/or strategic marketing
  
• Experience and proven ability to build / execute marketing strategies
  
• Strong interpersonal and communication skills with high EQ
  
• Strong digital acumen and interest
  
• Ability to lead in an ambiguous environment across different functions and company cultures
  
• Demonstrated ability to synthesize data into a few clear trends and areas of focus
  
• Strong business and technical expertise in digital marketing channels including email, web, media, GenAI, SEO, social and Veeva CRM
  
• Experience creating persona-based customer engagement journeys
  
• Understanding of market research, creative development and experience with regulatory review/approval process
  
• Demonstrated ability to understand and anticipate customer needs (internal and/or external)
  
• Experience managing an advertising agency and related budgets
  

• Performance orientation and ability to work and deliver along agreed timelines
  
• Confident, articulate, and comfortable in team environment
  
• Passion for networking and relationship building is strongly preferred
  
• Comfortable communicating and presenting on different levels in the organization
  
• Team oriented
  
• Readiness to travel (up to 30% of time)
  

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.