Employer Brand Manager - careers site & digital channels
Sanofi has big plans to become the go-to employer in biopharma - and all roads lead to our brand-new careers site. You'll play a key role in ensuring we offer a best-in-class experience to our job seekers across our key digital channels (global careers site, CRM, LinkedIn Life pages and more), working with the wider Employer brand (EB) team to bring the Sanofi experience to life.
Your main focus will be to manage all aspects of our careers site from both a strategic and delivery perspective (platform vendors, day to day content updates, and overall governance) and collaborate closely with our EB content lead to deliver our wider content strategy across digital channels. You'll also monitor data/analytics and performance - contributing to our EB dashboard, proving ROI, tracking performance and key insights from different channels - adjusting strategy as needed to ensure KPIs are being met.
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We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people's lives. We're also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?
Main responsibilities:
- Primary point of contact with platform/content vendors for the ongoing delivery and management of our global careers site - including scoped deliverables (local market pages, translations etc) and defining our approach to CMS updates and overall governance
- Collaborate with EB/comms teams to plan and develop ongoing site content, style, and layout. Work with internal and external partners to help develop and publish content for global and local pages
- Align with talent ops team to ensure integration with Workday is optimized, including enhancing job descriptions and ensuring employer brand strategy and candidate experience are seamless between the two platforms
- Partner with Talent Operations, Corporate Communications/ Corporate digital teams and the broader Global Employer Brand Community to ensure a cohesive experience for candidates across the site
- Responsible for career site analytics tracking and other digital channels performance - contributing to our EB dashboard - pulling in key insights and data from different platforms/channels and measuring performance against our KPIs
- Work with digital/UX to ensure UX alignment and optimize content where relevant, and partner with comms/EB to manage content distribution across digital channels
- Ensure compliance and law in regard to privacy, copywriter, photography, data protection
- Create and maintain global employer brand CRM strategy and support in local market execution
- Oversee LinkedIn life pages, Glassdoor/Indeed and other platforms, ensuring the candidate experience is consistent and driving traffic to the career website in a strategic manner
About you:
You'll have strong communication skills and experience working in a global, collaborative, and cross-functional environment. You'll be familiar with agile project management practices, well versed in candidate experience design and employer branding, and have in-depth knowledge of the career website and CRM space through the lens of the job seeker as well as the technical aspects.
- Solid experience producing content for web, as well as channel specific knowledge (e.g., career website ecosystems, CRM, content management systems, blogs and dynamic content. and knowledge of employer branding and talent acquisition and understanding of the importance of creating exceptional candidate experiences
- Experience with CMS systems and content optimization
- Solid experience in project management and influencing a wider range of stakeholders
- Basic knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Broader knowledge of EB/TA insight and metrics to measure impact and progress on our journey to become the go-to employer in bio-pharma
Qualifications:
- Marketing, digital marketing (career website and CRM), recruitment marketing/employer brand experience, preferably in a global role at a complex matrix-structured company
- Current or recent experience working within content management systems for career websites and/or CRMs
- Experience working with global agency partners and managing external relationships
Why choose us?
- You'll be a part of the ongoing management of a newly launched global career website - and it's only just the beginning. Sanofi has huge ambitions and you can be part of the journey
- You'll be part of leading the first experiences a job seeker has with Sanofi and ensuring it is best-in-class and driving conversions
- You'll be part of a truly diverse cross-cultural team and can have real business impact
- Development and career opportunities within the global organization
- Competitive compensation & benefits package
- Flexible working policies, including up to 50% remote work
- Private medical care, life and health insurance, and gender-neutral paid parental leave
Pursue Progress. Discover Extraordinary.
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Progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let's pursue progress. And let's discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!