Job title: Ecommerce media specialist
- Location: Hyderabad
About Sanofi:
At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.
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About the role
The ecommerce media specialist will will be responsible for executing day-to-day operations related to ecommerce paid Search on eRetailer platforms. This includes bidding, dashboarding, and ensuring the successful implementation of campaigns under the guidance of the eCommerce Operations Director.
Main Responsibilities:
- Create, monitor and optimize advertising campaigns
- Use bidding tool custom rules andautomated bidding strategies, algorithms, A/B tests capaiblities to optimize and monitoriperformance.
- Employ keyword research tools and analytics platforms to refine campaign targeting and optimize keyword selection.
- Leverage machine learning models to derive actionable insights from campaign data, informing strategic optimizations.
- Collect campaigns data and create reports
About you:
Qualifications
- Hands on keyboard experiencein buying eCommerce media(on platforms such as Amazon Ads, Skai or Pacvue)
- Strong understanding of CPG specificities (category management)
- Detail-oriented with strong analytical skills
- Effective communication written and oral in English and teamwork abilities
- Excellent communication and collaboration skills as well as proficiency in data analysis and reporting tools
Experience
- Significant experience in the digital media space : in media agency or trading desk - including on Amazon search Ads
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