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eCommerce Media Operations Lead

AT Sanofi U.S.
Sanofi U.S.

eCommerce Media Operations Lead

Hinganghāt, India

Job Title: ECommerce Media Operations Lead

The eCommerce Operations lead will be responsible for leading the Center of Excellence's day-to-day operations related to SEA on eRetailer platforms. This role involves overseeing a team of specialists, optimizing campaigns, and acting as a bridge between the CoE and regional managers.

What you will do:

  • Oversee day-to-day operations and reporting of SEA activities within the CoE, based on the KPI framework.
  • Develop advertising strategies based on Global SEA manager instructions, brief specialists accordingly and input based on learnings and experience
  • Manage advertising budgets, analyze performance, and drive continuous improvement and training within the CoE.
  • Use inputs from marketplace managers to turn them into media buying actions and new campaign strategies
  • Supervise the reporting on performance of the campaigns and business inpact
  • Lead performance reviews with the Global SEA lead per top markets
  • Manage the team of 10+ specialists, balancing workload during key events and holidays to ensure business continuity
  • Collaborate with cross-functional teams (brand and ecommerce) to align operational activities with broader business goals.
  • Stay abreast of international trends and incorporate it in our performance marketing strategy

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Qualifications:
  • Hands on keyboard experience in buying eCommerce media
  • Already managed a team of 10+ specialists
  • In-depth knowledge ofeRetailerplatforms, biddingstrategies, and campaignoptimization
  • Strong leadership & coachingskills
  • Experience working for aglobal CPG brand or media agency &coordinating with global stakeholders
  • Excellent communication and collaboration abilities

Experience :
  • 8+ years of digitalmedia buying experience in media agency or trading desk - incl. 4 years on AmazonAds, DSP,and/ or Pacvue, Skai.
  • Nice to have: WalmartConnect, AmazonMarketing Cloud,KrogerandTarget ads.
  • International experience

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At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

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Client-provided location(s): India
Job ID: Sanofi-https://jobs.sanofi.com/en/job/hyderabad/ecommerce-media-operations-lead/2649/14101089728
Employment Type: Other