Director, Account Engagement Marketing - Field

Position Title: Director, Account Engagement Marketing - Field

Position Location: Cambridge, MA

About the job

Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. The model we are deploying is not only new to Sanofi, but new to our pharma peers. Success of this mission will mean modernizing, so we can make faster decisions closer to the customers we serve. Additionally, the Account Engagement Marketer, Field will play a critical role in maintaining Sanofi's leadership in Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized customer experience. Each marketer will work closely within our GTM models.

• Lead and develop the field engagement strategy by generating deep customer insights to identify points of friction and unmet needs across the customer experience journey.
  

• Establish performance measurement systems for field activities and continuously review customer intelligence and feedback to improve the customer experience in real-time and long-term.
  
• As the field marketing lead, work closely with cross-functional counterparts to ensure brand strategy, customer engagement strategies, and the future vision are effectively aligned.
  
• Pull through brand strategies to create and manage tailored omnichannel engagement strategies and hyper-personalized content plans, ensuring alignment with customer journeys and stakeholder networks delivered via the field.
  
• Act as the primary marketing liaison for field related marketing activities, collaborating with cross-functional teams and channel leads to align strategies and manage engagement activities.
  
• Lead the deployment of field delivered modular content and B2B offerings, develop content calendars aligned with key events, and manage budgets and performance metrics.
  

• 3+ years of relevant healthcare or pharmaceutical industry experience
  
• Degree in marketing, business, technology, or life sciences
  
• Marketing experience required.
  
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
  
• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
  
• Insights & analytics experience, preferably in cross-functional leadership roles.
  
• Sales or Sales leadership experiences welcomed.
  
• Demonstrated expertise in account strategy.
  
• Ability to travel ~33% within the US.
  

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention andwellness programs and at least 14 weeks' gender-neutral parental leave.