Job title: CV&T - Senior Brand Manager - Shanghai
About the job
Ready to push the limits of what's possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. As Senior Brand Manager within our CV&T , you'll have a broad career development platform, be able to develop vertically or horizontally within the team and company, participate in the company's main promotion projects, enhance personal abilities, and establish and expand your own network and connections through extensive influence and more resources in the pharmaceutical and health system.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
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KEY ACCOUNTABILITIES:
1.Integrating Customer Insights & Analytics
Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas
Extracts key findings from clinical literature to use in driving strategies/tactics for customers
2.Brand and Portfolio Strategy
Prioritizes appropriate targeting, positioning and messaging across all customer segments
3.Marketing Mix and Execution
Drives consistent execution of product strategy with appropriate key performance indicators
Design and execute marketing projects through working with cross-function teams to ensure achievement of project KPI
Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives
Develop promotional materials and setup training for sales team
Ensures compliance with finance and budgeting practises, and manage budget within agreed limits
4.KOL engagement and management
National KOL mapping, communication, and cooperation
Program to develop and engage KOLs
JOB-HOLDER ENTRY REQUIREMENTS:
1.Education:
Minimum bachelor's degree
Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered
2.Experience & knowledge:
At least 2-3 years' experience in the pharmaceutical industry, or consulting firm with extensive health care experience
Experience in multinational company is must
Experience in new launch experience is desired
3.Core competencies:
Good level of English language (spoken/written)
Proactive and independent attitude
Strong analytical skills and learning agility
Experience with building forecast models, valuations, PowerPoint presentations
Excellent project management skill
Good team working and cross-functional capability
Adaptability/Flexibility
Why choose us?
- Working together with a mutually supportive and future-oriented team to achieve scientific miracles.
- You have unlimited opportunities to grow your talents and promote your career development both at home and abroad.
- Enjoy thoughtful and well-designed reward programs that recognize your contributions and expand your influence.
- Enjoy a variety of health and wellness benefits to take care of yourself and your family, including high-quality medical care, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.
Pursue Progress. Discover Extraordinary.
Progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let's pursue progress. And let's discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!