Job title: Consumer Assets Operation Manager
- Location: Shanghai
- 80% onsite & 20% travel
- Job type: Permanent
About us
At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately,challenging ourselves and our industry every day, to drive what we believe is the next health revolution: evolving from simply serving consumers, to helping people help themselves - bringing "Health in Your Hands".
We are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast Moving Consumer Healthcare (FMCH) Company In & For the World".
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Consumers at the heart of everything we do and we want to make a difference where it counts, driving leadership in the categories we play in: Allergy, Digestive Wellness, Pain, Physical & Mental Wellness, and Cough, Cold & Flu.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. We aspire to create a work environment where people can thrive, grow, and be at their best every day. We believe in operating with integrity and prioritizing the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
JOB PURPOSE:
- Enhance Tmall/JD/Douyin platform consumer assets operation professional capability through data-driven insights and uncovering business opportunities
- Explore Tmall/JD/Douyin more business opportunity on consumer angle and empower operation which are based on constantly JD/Douyin platform environment
ORGANIZATIONAL CONTEXT:
No direct report
SUPERVISED RESOURCES:
JBP & media buy experience
Main responsibilities:
- Provide actionable insights from solid data analysis, make consumer analysis and segmentation to identify target audience strategy, mainly leveraging platform data tools including JD Shufang/Douyin Yuntu, etc
- Co-work with EC team to deliver monthly EC trend analysis & review, championing the competitive landscape analysis by categories
- Strengthen JD ISV professional deliveries and develop standard analytics framework and process to ensure actionable suggestions for JD E-commerce operations
- Be the key contact person to manage the JD ISV/agency
About you
- More than 3 years of experience in working in E-commerce marketing/operation, ISV or related industries, with a proven track record on e-commerce data mining and analytical skills with tools like Tmall Databank/Tmall Strategy Centre/SYCM/JD Shufang/JD Shangzhi/Douyin Yuntu, etc.
- Be sensitive to business understanding, problem definition and solution skills through expertise on data
- Good written and oral communication skills
- Able to work independently in ambiguity