About the role
Ready to push the limits of what's possible? Join Sanofi CHC in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.
At Sanofi Consumer Healthcare, we believe Digital & eCommerce will revolution the Healthcare industry, improve our consumers well-being to make them live healthier and fuller lives.
By 2026, around 15% of our Consumer Healthcare business accounting for >1Bn € will be made through eCommerce, and 50% of our sales growth will be eCommerce or influenced by eCommerce. We are enlarging our capabilities and looking to hire aRetailer Media Lead reporting to the Head of eCommerce.
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As part of the Sanofi Consumer Healthcare eCommerce team, you will have responsibility for a strategic role where you will define & optimize the Retailer Media strategy, set the KPIs, partner with the Digital Marketing team, Head of eCommerce & Digital Shelf lead to build an end-to-end Digital-eCommerce strategy across the Funnel, and continuously optimize activities based on new trends to offer a seamless consumer experience on our brands. In addition, you will ensure value delivery by using performance metrics and analysis.
Main responsibilities
- Work in close collaboration with the eCommerce, Marketing & Digital heads.
- Define eRetail Media Strategy at CEE level with tailored, strong recommendations on the activations to prioritize on country level.
- Connect eRetail Media Strategy to brand strategies - create and implement with digital hub campaigns to build an E2E (full-funnel) media strategy on our brands.
- In conjunction with Digital Marketing & Head of eCommerce, ensure that online and offline marketing/promotional calendars and cycle plan are in sync with our strategy and campaigns are well coordinated.
- Build a "Digital-Commerce First" culture across functions.
- Define Sales & Non-Sales KPIs to focus on for each market based on level of investment.
- Analyze the performance of our onsite & offsite activations and build learnings.
- Apply learnings from our activations to optimize our media spends and improve ROAS.
- Be at the edge of new trends and deploy a "first comer advantage" strategy to build our leadership in time.
- Educating cross-functional teams, coaching, mentoring and experience managing performance driven by service level standards and KPIs.
- Work with Global & Regional eCommerce team members to prepare the technology agenda for ecommerce aligned with the business plans and help roll out across markets working in tandem with the Region.
- Representing Sanofi CHC in collaboration with global structures to report local performance and transplant best practices from other markets.
- Communicating effectively, organizational skills, problem solving and multi-tasking.
- Operating effectively in a changing environment, using initiative and having impact on the organization development.
What we offer
- Immersion in the CHC environment and opportunity to work with a great team with diverse and highly advanced skill sets.
- A real & concrete career path at Local, Regional or Global level with P&L management & People management role opportunities.
- A Career development in eCommerce & Digital with upskilling programs and tailor-made trainings.
- Empowerment to do the right thing for the business.
About you
- 3-5 years of eCommerce experience (eCommerce, eShopper Marketing, Digital Marketing) - experience in pharma will be an asset.
- Hands-on experience in driving eRetail media strategy onsite & offsite
- Capacity to adapt to shopper trends, test & learn oriented mindset
- Analytical skills
- Experience in FMCG/Healthcare/Pure Players/GAFAM
- Broader understanding of eCommerce and Digital
- Above market/International experience
- Proven Track records of successful initiatives
- Incredible communication skills, experience influencing senior level stakeholders
- Hands-on mentality and focus on delivering business results
- Work in a cross-functional way, ability to manage stakeholders from other services
- Self-driven, highly motivated with fluent English.
Why choose us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.