Brand Lead Dermatology

• Location: Reading, UK

About the job

Using all relevant analysis tools and sources of data, the Brand Lead is accountable for the development of the brand strategy in line with the global brand strategy and customer and patient needs. They lead the cross-functional brand team to define the operational plan and ensure the successful delivery of the plan to deliver the short and long-term sales and profit objectives for the designated brand(s).

The Brand Lead will be accountable for the development and delivery of a range of solutions that deliver value to clinical customers and patients.

Main responsibilities:

Marketing Analysis, Insight Development and Interpretation

• Leads the analysis of regional and national markets to ensure a comprehensive understanding of the market size, segments (both customers / stakeholders and patients) and levers of future growth. Is accountable for the development of strong brand equity in order to deliver sustained competitive advantage.
• Demonstrates a deep understanding of the therapy area - anatomy, pathophysiology and epidemiology, drivers of diagnostic and treatment options Uses patient flows to identify strategic opportunities and potential synergies across the wider organization.
• Is accountable for understanding the current and future competitive environment for the brand, including the timings of future launches, indications or formulations and developing strategies to defend Sanofi's position relative to competitor products.
• Uses insights generated from Sanofi and competitor's clinical trials to identify gaps in clinical data and works jointly with the Medical Affairs lead to define the medical plan.

Brand Planning and Performance Reviews

• Accountable for leading the brand planning cycle with the cross-functional team, consistent with global guidance and portfolio strategy, utilizing insights gained from customer and patient segmentation, environment, competitors and existing lifecycle management.
• Challenges elements of the regional or global strategic guidance where these do not fit the local market and succeeds in achieving changes.
• Where relevant, implement the launch excellence framework to build leading launch plans.
• Makes investment decisions, balancing the needs of the portfolio at different stages of the product lifecycle.
• Achieves endorsement of the plan by key internal stakeholders through clear, concise and confident communications.
• Leads the Performance Reviews with the Sub-Franchise Head.

People Leadership

• Lead the Brand Managers team and ensuring their development within Sanofi.
• Provides appropriate and timely feedback about performance and coaches team members to help them achieve their goals.
• Supports the professional and career development of the team by identifying the skills and competencies that employees need for their current and prospective roles and provide opportunities to learn and practice new skills.
• Leads the building of a motivated and engaged team through the use of formal and informal recognition, regular communications and the encouragement of cooperation between individuals and teams.

Marketing Implementation

• Translates the Brand Plan into a strong actionable operational plan with clear goals, actions, accountabilities, and measures across the cross-functional team.
• Leads the implementation of consistently rigorous marketing projects and programmes to suit customer segment needs, aligned to the CSF's, marketing objectives and brand strategy.
• Builds and maintains collaborative long-term working relationships with agencies.
• Ensures full achievement of project and programme objectives through end of project evaluations and supplier performance reviews.
• Provides strong and clear communication and messaging to internal stakeholders, such as the sales force so that commercial teams are aligned and clear on goals and expected deliverables.

Contribute to Go-to-Market Transformation

• Leads the Go to Market Transformation of Dermatology in order to develop and deploy personalized content, through the right channels, at the right time, to the right customer.
• Supports and actively engages with the Brand Managers, Go to Market Manager, Sales Managers, Sales Reps, and cross-functional teams the strategy, development, and deployment of the Go to Market.
• Reviews the Go to Market KPIs with the Brand Team to make decisions and adjust GTM process.

Monitoring and Control

• Sets responsible and challenging goals with appropriate KPI's for the brand that have a clear positive impact on business performance.
• Leads the review and benchmarking of the performance of the brand team and external suppliers to identify areas of over and under performance.
• Ensures that projects and programmes deliver the expected Return on Investment.
• and ensures that corrective action is taken where expectations are not being met.
• Tracks brand equity and relative positioning of the brand and the competitors.
• Responsible for ensuring that activities are delivered within budget. Tracks spending and forecasts variances to budget in collaboration with Finance Business Partner and makes reforecasting recommendations.

About you

• Educated to degree level or equivalent.
• Detailed understanding of ABPI Code of Practice and its practical application in a business environment.
• Substantial and sustainable sales/marketing/commercial/market research experience that should include working on a diverse brand mix (experience of new and mature), product launch experience, market analytical and forecasting ability, flair for KOL management, ideally experience within relevant therapeutic area.
• Ability to work within a highly scrutinised and challenged, (global and UK & Ireland) team in order to meet the demands associated with a major pharmaceutical product launch.
• Strong strategic marketing, analytical and planning skills.
• Leadership of multidisciplinary teams to effective implementation of strategy.
• Clear communication style that will inspire and direct teams.
• Knowledge and understanding of the modern NHS/HSE/Department of Health Ireland and how to influence it favourably.
• Self-awareness and versatility that will enable strong upwards and sideways influence.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let's pursue progress. And let's discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Visas for those who do not already have the right to work in the UK will be considered on a case by case basis according to business needs and resources.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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