About the Job
We are an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Across different countries, our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
The Associate Director of eCommerce will drive development and execution of the US Business Unit strategy and tactics to maximize our main eCommerce channel (VaccineShoppe.com) as well as support the key digital needs for our eCommerce efforts to increase revenue and improve customer experience. This position is also responsible for supporting the Senior Director, eCommerce Lead in fulfilling the vision for next generation eCommerce and developing and driving the strategy forward.
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The position works closely with the Sanofi Vaccines product marketing team members to ensure that brand needs are supported, and strategies are actively developed and managed via the website. In addition, the position actively liaises and aligns with other key stakeholders which includes but is not limited to eComm digital and CX, VaxServe, Legal, Data Privacy, Procurement, and other Sanofi business units.
This position requires heavy project management across multiple, simultaneous initiatives, working in close collaboration with our Digital ITS partners. Additionally, this position is responsible for managing multiple outside agencies. They will coordinate all activities with external and internal partners to ensure project objectives and key milestones are achieved as planned. This position manages a significant operational budget and has considerable exposure to the management team.
eCommerce (VaccineShoppe)
Objective: Maximize the performance of an industry leading vaccine ordering and engagement channel
- Ensure the eCommerce platform continues to be industry leading for customer satisfaction through design, customer journeys and architectural advances
- Define research, KPIs and analytics to identify and drive customer behaviors. This includes understanding of best eCommerce practices, within and outside the industry. Define analytics and research needs to strengthen VaccineShoppe.com performance.
- Build strong partnership and communication with key stakeholders to ensure their support and input (Digital ITS, Legal, Customer Experience, Global eCommerce, etc.). Work closely with Customer Service and VaxServe to operationalize strategies and drive a synergistic approach.
- A member of the Agile Team responsible for defining user stories, user testing, and prioritizing the team backlog. Plays a significant role in quality control and is the key team member empowered to approve user stories.
Budget/Vendor and Stakeholder Management
- Closely manage allocated budget and reconcile with Finance partners
- Oversee vendor deliverables and ensure strong performance through metrics/KPIs
- Calculate ROI for key initiatives as part of the business case to senior management
- Lead and manage various advertising agencies to support strategic insights, customer journeys and updated UX, ensuring adherence to digital best practices and Sanofi standards
- Assist with Digital ITS platform testing efforts, including execution of test scripts, unit testing, etc.
Digital and Omni-Channel
Objective: Support development of omni-channel strategy and precision marketing efforts for Sanofi to deliver the right message to the right target audience at the right time, with focus on eCommerce channels
- Work with the Senior Director of eCommerce to develop and execute sound strategies for omni-channel initiatives which will impact vaccineshoppe.com and work across digital channels
- Build strong partnership and collaborate with key stakeholders to ensure strategic and deliberate omni-channel approach
- Coordinate with other areas within Sanofi to ensure consistent execution
- Support business in standardization of Digital practices and implementation
Leadership & Development
Objective: Demonstrate ownership of business objectives, gain consensus from peers, stakeholders and
leadership, and provide coaching and development to team members.
- Lead the Strategic Planning process for eCommerce
- Collaborate with key stakeholders, ensuring robust assessment of the business environment & needs and subject matter expertise
- Maintain state of the industry knowledge for digital marketing trends, tools, platforms, etc. and bring new ideas for internal consideration
- Maintain a thorough understanding of brand strategies and tactical requirements
- Own and execute personal development plan and coach / develop team members
- Support and represent the team needs to drive appropriate prioritization and resource allocation, e.g. Digital ITS projects
- Model company values
About you
Education/Experience
- BA/BS Degree in Marketing, Digital, Business or related discipline
- Strong technical and project management skills required
- General knowledge of IT systems (e.g. Salesforce, SAP Hybris, AWS, Adobe, etc) to understand limitations and identify potential solutions
- A minimum of 5 years of Marketing experience in Digital and/or eCommerce Marketing
- Experience managing Digital agency/vendors
- MBA preferred
Why Choose Us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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