Associate Director, Account Engagement Marketing - Digital

Job title:Associate Director Account Engagement Marketing - Digital

Location: Cambridge, MA

About the job

Are you ready to share the future of medicine? The race is on to speed up drug discovery and development to find answers for patients and their families. Your skills could be critical in helping our teams accelerate progress. Join our Rare Blood Disorders Team as a Associate Director Account Engagement Marketing - Field and Congress to make a difference in the lives of patients, families, and communities impacted by rare disease.

We are an innovate global healthcare company, committed to transforming the lives of people with immune challenges, rare disease and blood disorders, cancers, and neurological disorders. From R&D, to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and progress to make a real impact on the millions of patients around the world.

• Support the development and deployment of the digital engagement strategy by generating deep customer insights to identify points of friction and unmet needs across the customer experience journey.
• Monitor performance measurement systems and continuously review customer intelligence and feedback to improve the customer experience in real-time and long-term.
• Work closely with cross-functional counterparts to ensure brand strategy, customer engagement strategies, and the future vision are effectively aligned.
• Execute and manage tailored omnichannel engagement strategies and hyper-personalized content plans, ensuring alignment with customer journeys and stakeholder networks.
• Collaborate with cross-functional teams and channel leads to align strategies and manage engagement activities.
• In working with the digital lead, support the deployment of modular content and B2B offerings, develop content calendars aligned with key events, and manage budgets and performance metrics.
• Work with cross-functional teams to drive innovation in customer engagement specifically i across digital channels.
• Working with the digital lead, pull through and execute on brand and customer engagement strategy, design the architecture, build content for, and manage HCP-facing websites, as well as other digital channels.

• 3+ years of relevant healthcare or pharmaceutical industry experience
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
• Experience working within large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
• Insights & analytics experience, preferably in cross-functional leadership roles.
• Sales or Sales leadership experiences welcomed.
• Demonstrated expertise in account strategy.
• Ability to travel ~33% within the US.

• Degree in marketing, business, technology, or life sciences

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention andwellness programs and at least 14 weeks' gender-neutral parental leave.