Job title: Associate Brand Lead, Xyzal
Location: Hybrid - Morristown, NJ
About the job
Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That's why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
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This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands.
The Associate Brand Lead will be supporting the Xyzal brand and will play a critical role in managing the business and delivering key aspects of our activation plans.The Associate Brand Lead will liaise with medical, legal, and regulatory team to ensure timely review and alignment on marketing assets. The Associate Brand Lead will partner to build out the innovation pipeline and own innovation projects and launch readiness. Most importantly the Associate Brand Lead will act as the brand champion for social media, e-commerce and point-of sale activation.
Main Responsibilities:
- Drive strategic leadership for brand positioning, ensuring alignment on market strategies to enhance sales growth and profitability.
- Manage sales and consumption forecasts, collaborating with cross-functional teams and representing the brand in S&OP meetings for consensus forecasting.
- Conduct brand and competitive analysis using Nielsen and other data platforms to assess business health and generate actionable insights.
- Oversee the marketing A&P budget, managing updates, reallocations, purchase orders, invoices, and forecasting returns and obsolescence.
- Lead website refreshes to maintain up-to-date assets and communication, enhancing brand visibility across multiple channels.
- Direct Consumer Relationship Marketing (CRM) efforts to expand the consumer base and strengthen engagement.
- Spearhead consumer promotions and shopper marketing initiatives, working with integrated marketing and sales strategies to boost lower funnel conversion.
About you
- Education: Bachelor's degree from an accredited four-year college or university. MBA or equivalent preferred.
- Experience: 3-5 years' work experience, including 1-3 years' experience in brand marketing, especially in OTC or FMCG.
- Proven ability to operate in a way that is consistent with CHC Play-To-Win Behaviors: Stretch, Take Action, Act for Patients & Customers, Think Sanofi First
- Project Management experience
- Strong analytical acumen
- Excellent communication skills, both written and verbal
Why choose us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks' gender-neutral parental leave.
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