About the role:

As part of the Regional Field Marketing team, you will contribute to Samsara's growth in Mexico. In this role, you will create and deliver high-quality, solutions-based content —from webinars to emails and presentations —to generate demand and position Samsara as the authority in connected operations. You should be a hands-on, full-stack marketer with solid writing skills and a proven track record of creating customer-centric materials that can be used across various channels. This role requires taking foundational messaging and positioning elements and turning them into relevant content that can effectively drive business opportunities.

This is a remote position open to candidates based in Mexico.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

In this role, you will: 

• Be the primary customer and field facing role within the marketing team which includes speaking at events (physical & digital) and supporting event programmes with content. 
• A promoted voice of samsara through comms and social on sharing your views on the industry and current / trending topics. 
• Develop and deliver webinars featuring how Samsara solutions solve our customers' problems.
• Create relevant email campaigns with the support of shared marketing services to nurture specific audiences and position Samsara solutions.
• Develop and maintain content for solutions and pages on the regional website and webstore.
• Develop collateral, including but not limited to one-pagers, reports, guides, videos and ebooks that showcase our solutions. 
• Create presentations that show Samsara's value proposition and innovative solutions.
• Research and test new types of demand-generation content to drive demand.
• Define and track key metrics for demand-generation content success; regularly evaluate performance and follow up process.
• Partner with the events team to identify public speaking opportunities and build a holistic program that maximizes the impact of the presentations in the market.
• Partner with the campaigns team to align demand-generation content with the overarching campaign priorities. 
• Collaborate with the product and product marketing teams to transform core product content / messaging and positioning elements from current and new offerings into actionable demand-generation content. 
• Partner with central and regional marketing functions and cross-functional teams to deliver on marketing pipeline goals.
• Champion, role model, and embed Samsara's cultural values (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, and Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years of experience in content, product, and/or demand generation marketing.
• Fluent in English with a Bachelor’s degree or equivalent work experience required. 
• Experience using analytics to identify the impact and effectiveness of demand-generation marketing programs and solutions-based content opportunities based on business data.
• Proven record of writing high-quality content for demand-generation.
• Strong public speaking skills.
• Ability to travel domestically and attend trade shows and other field events.
• Ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks.
• Experience using analytics to identify the impact and effectiveness of content programs. 
• Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals.

An ideal candidate also has:

• Passion for experimentation, measurement, and optimization to drive ROI continuously.
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects. 
• A good understanding of B2B sales processes and customer journeys.
• Expertise in B2B marketing tech stacks, including Salesforce, Marketo, and On24, is a plus.