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Job Category
Marketing & Communications
Job Details
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We are looking for a self-starting, team-orientated, and passionate Senior Product Marketing Manager to drive and deliver innovative product marketing, including messaging, content, GTM strategy, and product-led growth strategy for Salesforce Foundations. You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams.
You will be responsible for working cross-functionally with product, marketing, go-to-market, and sales teams to create messaging, positioning, content, go-to-market, and product-led-growth strategies grounded in user research and data analysis. You will own a wide variety of initiatives that support product-led growth, pipeline generation, and help drive deals to close.
Responsibilities & Impact:
- Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
- Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
- Be the product expert for stakeholders across product, marketing, and distribution for Foundations
- Develop succinct and effective sales training materials (demos, training, FAQs, plays, competitive programs etc.), making it easy for non-technical sales to understand our products
- Define and create high-quality content, while aligning to supporting marketing campaigns
- Own key communications and updates to sales, press, analysts, and stakeholders
- Create and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party events
- Support and influence product-led growth initiatives, activation and adoption campaigns, and usage-based upsell/cross-sell plays
Required Skills:
- 7+ years of experience in product marketing, industry marketing, or growth marketing
- Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers
- Ability to strategize and craft compelling messaging
- Phenomenal teammate with a proven track record leading and inspiring through influence
- Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.
- Pick up and lead new projects even in the face of ambiguity
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
- Must be in a hub-based location with the ability to come in 3 days a week
Preferred Skills:
- Experience working in self-service, product-led growth businesses
- Expertise in Salesforce products
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
- A natural collaborator
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
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Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.