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Job Category
Marketing & Communications
Job Details
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THIS IS A 5 MONTH CONTRACT WITH THE POSSIBILITY OF EXTENSION
Are you a data-driven individual with a passion for transforming corporate events & marketing through analytics? This role is your opportunity to grow and excel within an industry-leading strategic events team. Join us at Salesforce, the world's leader in customer relationship management, and be a part of the team that redefines strategic event management through data-driven insights.
Job Description:
As a Sr. Analyst on the Event Enablement team, you'll play a crucial role in developing and maintaining comprehensive metrics dashboards and reports. You will contribute to the team's goals of operational excellence and success by providing valuable, comprehensive insights that enhance our strategic event portfolio across key product and industry segments. This role reports directly to the Director of Event Enablement.
Roles & Responsibilities
- Lead enablement reporting efforts across strategic events portfolio, including building and maintaining Tableau dashboards to track marketing-driven pipeline (MDP), marketing matured ACV, top account reg attainment, and other relevant metrics by Product, Industry, and sales OU.
- Act as enablement lead for select World Tour events, developing necessary content and resources for sales teams
- Develop reporting to support internal sales incentives by individual AE and sales OU.
- Report on sales follow up completion
- Collaborate closely with the strategic events marketing team to report on event registration data segmented by Product and Industry.
- Collaborate closely with the field marketing team to report and analyze enablement performance by code and target account registrations.
- Partner with data science teams to develop event performance dashboards
- Consistently monitor performance of event enablement resources via UTMs.
- Leverage historical data to inform future event enablement strategies
- Regularly update executive decks and spreadsheets with the latest event metrics.
- Manage project timelines effectively, ensuring accurate and timely reporting.
- Analyze results, distill key insights, and formulate clear business recommendations and narratives.
- Serve as a strategic partner and trusted advisor to stakeholders across strategic events, product marketing, and field marketing teams.
- Support the team by managing a variety of operational responsibilities.
Required skills:
- Minimum of 2 years of experience in marketing analytics. Experience in event or field marketing is a plus.
- Proficient in event metrics and reporting
- Proficient in building Tableau reports and dashboards is required.
- Highly organized and detail-oriented with exceptional project and time management skills.
- Ability to thrive in a fast-paced environment with complex requirements, competing priorities, and frequent last-minute changes.
- Excellent problem-solving skills and the ability to manage multiple projects simultaneously.
- Willingness to take on additional tasks and roles with a "can-do" attitude.
- A natural collaborator and team-player with excellent written, verbal, and interpersonal communication skills.
- Willingness to travel domestically, if required.
Accommodations
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Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For New York-based roles, the base salary hiring range for this position is $111,200 to $152,900.
For Washington-based roles, the base salary hiring range for this position is $101,900 to $140,200.
For California-based roles, the base salary hiring range for this position is $111,200 to $152,900.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.