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Integrated Campaigns Marketing Manager, Webinars

AT Salesforce
Salesforce

Integrated Campaigns Marketing Manager, Webinars

Atlanta, GA

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

About Salesforce

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Slack is where work happens for millions of people every day. We're on a mission to make people's working lives simpler, more pleasant, and more productive! Right now, we're hiring an Integrated Campaigns Marketing Manager to supercharge our webinar strategy and drive demand for Slack.

What you'll be doing:

  • Own and elevate our webinar program: Develop and execute a global webinar strategy, including accurate audience segmentation and program optimization
  • Produce and manage webinars: Handle day-to-day production, from creating registration pages, conducting dry runs and hosting multiple live events weekly
  • Manage on-demand webinar strategy: Build a multi-channel on-demand webinar strategy to maximize views and impact
  • Drive promotions and sales communications: Leverage email, social, display, and internal comms to boost registration and ultimately and pipeline
  • Measure and report performance: Analyze data and produce regular reports to track webinar contribution, effectiveness, and impact
  • Collaborate cross-functionally: Work closely with demand generation, product marketing, and global teams to ensure alignment and flawless execution
  • Optimize and innovate: Continuously refine processes to improve program efficiency and stay ahead of industry trends

What you should have:

  • 3-5 years in the webinar field or similar discipline, with a track record of planning, executing, and optimizing webinars
  • Technical savvy: Familiarity with ON24, Salesforce, and other marketing tools related to campaigns
  • Data-driven mentality: Ability to analyze data and make performance improvements
  • Project management skills: Outstanding organization, rigorous attention to detail, and comfort with deadlines and deliverables
  • Clear communication: Strong communication skills across multiple channels and the ability to craft compelling stories with PowerPoint/Google Slides
  • Proactive attitude: A go-getter who takes ownership, is accountable, and drives results

*LI-Y

#LI-Hybrid

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Colorado-based roles, the base salary hiring range for this position is $110,600 to $152,200.

For Washington-based roles, the base salary hiring range for this position is $121,800 to $167,400.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

Client-provided location(s): Atlanta, GA, USA; Seattle, WA, USA; Indianapolis, IN, USA; Dallas, TX, USA; Denver, CO, USA; Chicago, IL, USA
Job ID: Salesforce-JR270655
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
  • Parental Benefits

    • Adoption Leave
    • Return-to-Work Program
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Sabbatical
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Professional Coaching
    • Work Visa Sponsorship
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Unconscious Bias Training
    • Diversity, Equity, and Inclusion Program

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