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Job Category
Data
Job Details
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As a marketing analyst at Heroku, you will deliver key insights and analyses that help Heroku leaders make decisions that shape our understanding of our customers, the way we market, the way we sell, and much more. You will acquire deep knowledge and understanding of Heroku's strategy and business goals, build and manage cross-functional relationships, and communicate through digestible, relevant, and actionable storytelling. You will manage data and insights, partnering with marketers, sales strategists, data engineers and other colleagues to deliver data products, such as dashboards, reports and actionable insights. You will use business thinking, collaboration, and analytical practices to wrangle data and deliver relevant and trustworthy insights.
Success in the Role
As a data analyst on the team, you are:
- A hands-on analyst
- You will generate insights (e.g., customer segmentation, retention analysis, behavioral personas and more) to cross-sell, upsell and nurture our customers. This requires acquiring and cleaning data from multiple sources, structuring and building data models, analyzing to generate insights and distributing those insights to business leaders.
- You will be influential in how our marketing data is structured and stored
- A strategic problem solver
- You grasp the overall context of your business and approach data analysis with a business-oriented mindset
- You understand how to measure which business strategies are effective and which are not
- You translate business challenges into an analytical plan; you think practically and creatively to craft quick, effective solutions to problems
- A relationship builder
- You will develop relationships and collaborate with teams to understand business problems and create and implement an analytical plan
- You are comfortable presenting and delivering insights to an executive audience
- You will identify collaborators to build processes and data assets
- A cross-functional partner
- You will partner with data engineers and marketing/sales to instrument, acquire, develop, and structure data assets that are critical to measuring the success of our business
- You partner with stakeholders to establish success metrics
Your Experiences
- 4-6 years of demonstrated experience in data, marketing, or business analytics or a master's degree in data science, statistics, applied mathematics, analytics or a related field, or equivalent alternative education, skills, and/or practical equivalent experience
- You have a strong understanding of best practices for storing and organizing marketing data to ensure efficiency and scalability. You have experience with relevant tools and technologies such as SQL, databases, data lakes, and cloud-based data storage solutions
- You have experience with data visualization tools like Tableau, Looker, or similar
- You have experience with marketing data (such as Google Analytics, Pardot, CRM Analytics, Twillio) and have experience collaborating with marketing ops and/or revenue ops teams
- You are proficient in telling data stories in a wide range of formats, including slides, charts, and dashboards and can coherently articulate the business impact of your insights product
Accommodations
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Posting Statement
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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For New York-based roles, the base salary hiring range for this position is $128,300 to $192,500.
For Colorado-based roles, the base salary hiring range for this position is $116,600 to $160,400.
For Washington-based roles, the base salary hiring range for this position is $116,600 to $176,500.
For Washington D.C based roles, the base salary hiring range for this position is $128,300 to $176,500.
For Maryland based roles, the base salary hiring range for this position is $128,300 to $176,500.
For California-based roles, the base salary hiring range for this position is $128,300 to $192,500.
For Hawaii-based roles, the base salary hiring range for this position is $116,600 to $160,400.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.