Event Marketing Enablement Manager

Do you like motivating and enabling large organizations to achieve a common goal? Are you excited by the prospect of motivating Sales to drive attendance for the world's largest software conference, Dreamforce, and a phenomenal portfolio of strategic events? Do you want to be a part of the best events team in the global technology industry? Join Salesforce and be a part of the Strategic Events & Experiences team.

Salesforce is the #1 CRM company and fastest-growing top 10 enterprise software company in the world. Forbes has named Salesforce to its "Most Innovative Companies" list for the past eight years, and the company was named "Innovator of the Decade" recently by the magazine. And did we mention we've been on Fortune's "Best Places to Work" list for the past twelve years? If you are interacting with a brand, like Adidas, Bank of America, Intuit, etc. Salesforce is likely to be powering it - facilitating more than 50 billion customer interactions a month for a global community of 150,000+ customers.

Salesforce Strategic Events produces the world's best technology events that are the envy of the industry. Dreamforce is the largest software conference on the planet and is regarded as an industry standard. We also produce events across the US and globally to engage and activate our enthusiastic customers and prospects. Salesforce is seeking a talented Event Marketing Enablement Manager to join our team.

We're looking for a self-starting team player with a "can do" attitude who is passionate about working with Sales, has solid collaboration and communication skills, is eager to learn, and has proven experience driving effective Sales Enablement strategies with measurable results.

Responsibilities

• Lead Top Account strategy for the Strategic Events portfolio
• Responsible for developing long-term roadmap for top accounts, including feature enhancements to maximize impact, and AI-powered tools to automate processes
• Support development of data models to produce top account lists, in collaboration with Field Marketing and Demand Gen audience segmentation strategies
• Accountable for communications to nurture target account list
• Develop a comprehensive enablement strategy across top accounts in collaboration with Enablement lead & Executive Experience leads for all Strategic Events
• Accountable for delivering audience acquisition goals in collaboration with Demand Generation
• Responsible for leading sales briefings, enabling teams to deliver event registration, know and speak to value, and ultimately leverage events to drive company revenue goals
• Responsible for collaborating on discount & comp pass strategy, supporting cross-functional distribution and accountability
• Manage and troubleshoot registration reports and dashboards with Marketing and Agency partners, identifying opportunities for automation & streamlining processes
• Report on & communicate registration, promotional code redemption, top account conversion on an ongoing basis
• Collaborate with the Global Enablement & Strategy team to holistically leverage events as core marketing tenant
• Develop sales incentives and associated reports and dashboards to drive registration and increase seller accountability
• Develop comprehensive tools that enable event registration, onsite preparedness and post-event follow up
• Act as main point of contact for Sales organization, Field Marketing and Event Agency partners
• Act as Event evangelist, presenting strategy and value on large cross-functional sales and marketing team calls

Prefered Qualifications

• 7+ years of experience working in Events or Field Marketing with an emphasis or background in enablement, event marketing, or sales development
• Exceptional project and time management skills - highly organized, detail focused, results-driven, and accountable
• Strong team player and creative critical thinker with a solution-first mindset
• Excellent interpersonal skills with a solid ability to deal professionally with senior executives, vendors, and team members at all levels of the organization
• Strong storytelling, public-speaking, and presentation skills including the ability to create & deliver slide decks and clear, concise communications for Sales audiences
• Demonstrated ability to independently prioritize and work within deadlines on highly visible events
• Ability to thrive in a fast-paced, ambiguous environment
• Familiarity in development and management of top account programs, data models, and AI a plus
• Innovative thinker who is comfortable recommending new ways to motivate the Sales organization

Accommodations

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Posting Statement

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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $138,800 to $190,900.

For California-based roles, the base salary hiring range for this position is $138,800 to $190,900.

For Illinois based roles, the base salary hiring range for this position is $127,200 to $174,900.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.