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Marketing & Communications
Job Details
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Job Title: Director, Product Marketing
Location: Bangalore, India
Job Description:
As the Director of Product Marketing for the Asia Pacific (APAC) region, you will play a pivotal role in leading and driving product marketing strategy for Salesforce. In this leadership role, you will define compelling messaging, develop go-to-market (GTM) strategies, and collaborate cross-functionally with sales, product, and marketing teams to drive adoption and accelerate growth. Your success will be measured by your ability to bring new products to market successfully, enhancing Salesforce's brand presence, and delivering measurable business outcomes across the APAC region.
You will leverage your deep understanding of the market to influence product positioning, tailor marketing programs, and drive alignment across stakeholders, from global marketing teams to local sales leaders. This role also involves overseeing customer advocacy, analyst relations, and external communications to establish Salesforce's leadership in the market.
Responsibilities & Impact:
- Strategic Leadership & Execution: Lead the GTM strategy and execution for bringing Salesforce products like Agentforce to market in APAC, specifically India, ensuring it aligns with overall business goals and regional growth objectives.
- Market Penetration & Adoption: Drive the adoption of Agentforce and other Salesforce products in market, creating scalable marketing programs that fuel pipeline growth and accelerate market share.
- Messaging & Positioning: Develop tailored messaging and positioning strategies for Agentforce and other products, working closely with global and regional teams (Go-to-Market, Campaigns, Content).
- Cross-Functional Collaboration: Work closely with Product Marketing, Product Management, Sales, Customer Success, and other teams to align on product strategy and execution across the APAC region.
- Sales Enablement: Develop and deliver impactful sales enablement programs to equip sales teams with the tools, training, and content needed to drive new business and close deals.
- Operational Communication: Ensure consistent communication with APAC and global stakeholders, including monthly business reviews and alignment on key initiatives related to Agentforce.
- Customer Advocacy & Storytelling: Lead the creation of customer success stories that highlight the value of Agentforce and other Salesforce products, helping to elevate Salesforce's reputation in the region.
- External Relationships & Analyst Engagement: Manage key relationships with analysts, media, and public relations, positioning Salesforce as a leader in the APAC market for new and existing product offerings.
- Leadership & Innovation: Identify and pursue strategic initiatives that accelerate the adoption and growth of Agentforce across APAC, while driving innovation and differentiation in the market.
Required Skills & Experience:
- Proven Leadership: 12+ years of senior product marketing or leadership experience in SaaS or technology, with specific expertise in the APAC market.
- Strategic Vision & Execution: Demonstrated experience in launching new products, including go-to-market execution, and driving business outcomes.
- Market Expertise: Strong understanding of the APAC market, customer behaviors, and regional trends, particularly within the SaaS and B2B technology sectors.
- Messaging & Positioning Mastery: Ability to create compelling product messaging and positioning that resonates with diverse APAC audiences.
- Data-Driven Approach: Experience using market data, customer insights, and internal analytics to refine marketing strategies and optimize performance.
- Cross-Functional Leadership: Proven ability to lead and collaborate across global teams and regional stakeholders, including Product, Sales, and Customer Success.
- Effective Communication: Excellent communication skills, with the ability to craft clear, concise, and impactful messaging tailored to a variety of audiences.
- Project Management: Strong organizational and project management skills, with the ability to lead multiple initiatives simultaneously and drive results.
Preferred Skills:
- Experience with Salesforce products or other SaaS platforms, particularly in the APAC region.
- Familiarity with Agentforce or similar AI-driven products and their impact on customer service, sales, and operations.
- Experience managing analyst relations and PR in the APAC region.
- Advanced degree (MBA or similar) preferred.
- Fluency in multiple APAC languages (Mandarin, Japanese, Korean) is a plus.
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