To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Marketing & Communications
Job Details
About Salesforce
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.
Want more jobs like this?
Get jobs in San Francisco, CA delivered to your inbox every week.
About Salesforce
Salesforce helps organizations of any size reimagine their business with AI. Agentforce - the first digital labor solution for enterprises - seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform.
Salesforce has 5 core values: Trust, Customer Success, Innovation, Equality and Sustainability. Our values drive value to help us innovate and lead.
About the Team
Our Equality and Engagement team works to build industry-leading talent experiences, create equal opportunities, drive innovation, and bring everyone along in the future of Agentforce. Our Employee Success innovation and storytelling team within the department creates best in class product marketing, demos, and storytelling to amplify our employee experience transformation through the power of humans and agents working together.
About the Role
We are seeking a creative and motivated Product Marketeer passionate about empowering teams, driving strategic vision, and enhancing product awareness to support organizational growth & innovation through the power of humans and agents working together.
In this role, you will lead with a collaborative mindset, ensuring cross-functional alignment while developing and executing scalable product marketing strategies for HR is using AI to drive transformation. Your expertise in product positioning, messaging, customer and competitive intelligence, and market segmentation will be instrumental in driving business impact, and a plus if you are familiar with how HR organizations leverage tech. We value strong communication skills, executive presence, and the ability to navigate ambiguity while fostering a culture of engagement and performance.
Primary Responsibilities
Product Marketing Leadership
Lead the product marketing strategy for Salesforce Employee Success (HR) team, focusing on Agentforce, AI-driven workforce tools, and related offerings.
Evangelizing our Salesforce on Salesforce AI deployment to craft inspirational stories, demonstrated ROI and deliver groundbreaking product demos to influence our customers, partners and employees.
Develop clear, impactful product positioning and messaging frameworks that differentiate Salesforce solutions in the market.
Be able to influence and translate Employee Success (HR) focused initiatives into actionable programs to help drive growth, innovation, and uncover ROI.
Define the customer personas, market trends, and pain points to tailor marketing strategies and content.
Collaborate with Product, Business Technoogy and Engineering teams to understand new product features, ensuring messaging is aligned with evolving capabilities and customer needs.
Go-to-Market (GTM) Strategy
Drive the end-to-end GTM strategy for new Employee Success Agentforce initiatives, from launch planning to post-launch analysis.
Partner with cross functional teams across Salesforce to ensure product messaging and marketing assets are aligned with customer needs and objectives.
Drive the creation and delivery of Salesforce on Salesforce solutions through thought leadership content, webinars, blogs and case studies to drive the industry message.
Analyze market trends, customer feedback, and competitive landscape to inform product positioning and refine GTM strategies.
Customer-Centric Product Storytelling
Embodies 'Customer Zero,' demonstrating how Salesforce uses Salesforce to empower our workforce, remove mundane tasks and realize ROI
Craft product narratives and demos that showcase how Agentforce drives employee productivity, engagement, and business transformation.
Bridge the gap between technical capabilities and customer needs, translating complex concepts into compelling, customer-focused messaging.
Ability to speak the language of the customer while understanding the technical aspects of our products will be essential in driving adoption and engagementCraft product narratives that showcase how Agentforce drive employee productivity, engagement, and business transformation.
Use data-driven storytelling to highlight customer success stories, case studies, and testimonials that demonstrate the value of Salesforce Employee Success solutions.
Create impactful product demos, presentations, and marketing collateral that clearly communicate product features and benefits to diverse audiences.
Market Research & Analysis
Lead market research efforts to gain insights into customer needs, preferences, and industry trends.
Analyze competitor offerings and ensure Employee Success Agentforce solutions are positioned effectively
Use data and analytics to measure the success of product marketing initiatives, identify opportunities for improvement, and report on key performance indicators (KPIs).
Experience & Skills
10+ years of experience in Product Marketing, with a strong background in SaaS, Employee Success technology, or employee success.
Proven experience developing and executing go-to-market strategies for innovative products.
Strong understanding of AI-driven solutions, workforce productivity tools, and employee engagement technologies.
Excellent communication and storytelling skills, with the ability to craft clear and impactful messaging for a variety of audiences.
Experience creating product launch plans, customer-facing content, and demo presentations.
Strong analytical skills, using data and insights to drive marketing decisions.
Proven track record of successful collaboration with Sales, Product, and Marketing teams.
* Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
For California-based roles, the base salary hiring range for this position is $193,800 to $281,100.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.