The Heroku Marketing team seeks a passionate and results-driven person for our Digital Marketing - Social Media position, to develop and execute a strategic social media program that drives market awareness, engagement, and demand for Heroku's solutions. This role will oversee multi-channel initiatives, producing impactful content and fostering community relationships across platforms, focusing on engaging IT and developer-focused audiences.

Key Responsibilities
Strategy Development: Design, build, and implement a comprehensive social media strategy aligned with Heroku's business objectives and marketing campaigns.
Content Creation: Produce engaging, informative, and on-brand content tailored to each platform (Twitter, LinkedIn, Reddit, developer-focused communities).
Campaign Management: Plan, execute, and measure social media campaigns, conversion tests, and experiments to optimize performance against established goals.
Performance Tracking: Monitor social media metrics, analyze trends, and report on campaign performance, using insights to continuously improve reach and engagement.
Cross-functional Collaboration: Work with content, product marketing, and developer relations teams to ensure consistent messaging and effective promotion of Heroku's offerings.
Community Building: Build and nurture relationships with influencers, developers, and partners to broaden Heroku's network and amplify its message.
Trend Monitoring: Stay current on social media trends, platform updates, and best practices to enhance our social presence.
Broader Marketing Support: Contribute to content marketing efforts (e.g., blog posts, email newsletters) and event marketing activities, both virtual and in-person.

Requirements
Experience: 3+ years of proven experience in B2B social media marketing, ideally within the tech industry or a developer-focused role.
Analytical Skills: Strong analytical skills and data-driven thinking, with an ability to evaluate the end-to-end user experience across channels.
Platform Knowledge: Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
Content Creation Skills: Excellent writing, editing, and communication skills, with a strong attention to detail and the ability to tailor content to resonate with technical audiences.
Design Proficiency: Basic skills in design tools like Canva or Adobe Creative Suite are a plus.
Adaptability: Strategic thinker who can execute tactically and adapt quickly in a dynamic, fast-paced environment.
If you're excited about social media, thrive in collaborative settings, and are passionate about engaging with developer communities, we want to hear from you! Join us in shaping the future of app development on Heroku.

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