Sabra makes America's most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food.
Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra's 500+ team members proudly produce hummus in Chesterfield County, Virginia, taking great care to ensure the highest-quality hummus is ready to go home with you. From party time to snack time, Sabra is always a feel-good food.
Sustainability is in our roots. Sabra hummus is made with chickpeas grown on family-farms in the Pacific Northwest. The chickpea is not only a nutritional powerhouse but an agricultural treasure, pulling nitrogen from the atmosphere and depositing nutrients into the soil for future crops to consume, making the world a better place one chickpea at a time. Our commitment to the planet drives the ingredients we source, the products we produce, the choices we make and the way we engage with one another and with our community.
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People are at the core of how we grow and create value; leading with diversity, equity and inclusion contributes directly to our shared success. We are always looking for talented people who share our passion for nourishing our bodies, our souls, and our communities. If you are interested in learning more about career opportunities at Sabra, visit our career site.
Each member of the Brand Management team is a P&L owner of a critical piece of Sabra's product portfolio and uses general management skills to make high-impact business decisions and lead cross-functional teams to grow the business profitably while building brand equity. Brand Managers act with the prudence of an owner and make mission-driven, strategic decisions on Product, Price, Promotion, and Placement for the part of the business under their management.
Working with internal and external stakeholders, you will determine the priorities to enable consumer-centric brand growth for a segment of Sabra's US Beyond Hummus (e.g. Guacamole) and Canada businesses. You will develop annual plans, setting clear objectives, measurable outcomes, and allocating resources to achieve growth goals for your portfolio. Once aligned, you will execute brand marketing plans, monitor performance, and optimize/pivot to deliver results. This leader must consistently demonstrate a strong ability to manage through influence in accordance with Sabra's Values to generate the cross-functional buy-in necessary for executional excellence. As part of the Canada role, you will be partnering with the Canada General Manager to grow our Hummus and Guacamole business in Canada.
Dip Into Your Role
- Strategic Leadership: This role, reporting directly into the Vice President of Brand Marketing, will be the hub of the wheel and lead a team of cross-functional partners in the development and execution of brand management strategies and annual plans — including 4Ps Product, Price, Promotion, and Placement — for the US Beyond Hummus and Canada businesses. This role will also lead the exciting Guacamole Re-launch and turn-around plan that will include all aspects of the 4Ps.
- P&L Management and Short-term Growth: Develop and execute general management plans which include input into net sales, profit, and share ($ and unit) objectives. As the owner of the US Beyond Hummus and Canada businesses, you must keep the pulse on the levers that drive marketplace performance down to the SKU and customer level, utilizing analytics and insights to continuously review, evolve, and optimize plans that deliver results for the brand, business, customer (category), and consumer.
- Portfolio & Pricing Strategy: As owner of the US Beyond Hummus and Canada (Hummus and Guacamole) businesses, you must partner with the SLT, Sales Strategy & Ops, Insights & Analytics, Finance, Canada GM and Innovation to ensure the right product portfolio mix with right-sized/right-priced products in market to win across key KPIs, including market share, contribution margin, and topline sales. You must also have your eye on the future, ensuring that the 3-yr innovation roadmap (including renovations, LX, and breakthrough innovation) for US Guacamole and Canada businesses delivers both total category and market share growth.
- Business Analysis: You will lead business analytics needs including the Monthly Discipline process, POS analysis, Internal Sales analysis and other analysis needed for the Brand Management team to be an effective P&L Owner of the US Beyond Hummus and Canada businesses.
- Promotion, Channel Strategy: Partner closely with Omni Sales & Marketing, Sales Strategy & Ops, NAMs, Cat Man, and Demand Planning to ensure the portfolio and pricing strategy are mapped against our channel strategy with appropriate promotional support. As the US Beyond Hummus and Canada businesses P&L owner, you will identify portfolio gap close recommendations, leveraging areas of outperformance, identifying areas of opportunity, and developing Brand Management's call for S&OP each monthly consensus.
- Go-to-Market and Commercialization Leadership: As owner of the Portfolio, you will play a critical "Approver" role in the early parts of the Innovation Stage Gate; Once a project crosses into Commercialization within the Innovation Stage Gate, your Innovation counterpart will deliver the necessary information for the US Beyond Hummus and Canada team to take lead on the GTM marketing strategy and plan execution. You will lead the development and implementation of new launch plans, for US Beyond Hummus and Canada businesses launches to ensure short-term and long-term success. Part of this role is also to lead commercialization for US Beyond Hummus and Canada including leading project management responsibilities for tactical projects and artwork routing, but also to support total brand marketing commercialization when needed.
- Brand Equity Building: Be the expert on the US Beyond Hummus and Canada businesses. consumer, target audience segments of existing users, and new audience acquisition opportunities. Bringing this knowledge to the forefront with data-driven business cases, partner with Comms and Omni Marketing to ensure integrated, innovative marketing plans are in place with the appropriate resources to meet your portfolio objectives.
Recipe for Success
- Bachelor's degree required; MBA preferred.
- 4+ years Brand marketing/ management experience within the CPG or food industry is essential
- Model building whiz with strong data and analytical skills to analyze and interpret data and provide creative, data-driven recommendations in line with business objectives
- Action-oriented with exceptional project management and organizational skills; able to manage multiple, often accelerated projects at once
- Comfortable with ambiguity and resourceful; ability to learn on the job and self-teach
- Experience managing multiple workstreams in a fast-paced environment with the ability to shift priorities quickly in line with business objectives.
- Ability to pro-actively lead and motivate cross-functional/agency teams in working towards a common objective
- Experience working with formulation, packaging, and regulatory requirements is highly valuable.
- Curious mindset and passion for growing the brand and business
- Strong written and oral communication skills - must have presence and command of the room in presentations to senior management
- Hybrid working environment in-office expectations Tuesday-Thursday
- In compliance with pay transparency requirements, the anticipated starting pay for new hires for this position is between $110k-$140k per year. Full-time employees are also eligible for performance-based bonuses and benefits. This is not a guarantee of compensation or salary, as a final offer amount may vary based on factors including but not limited to experience, education, location, and shift.
We celebrate an inclusive environment and provide equal opportunity for development and advancement. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran or uniform service member, or any other protected characteristic under applicable federal, state and/or local law.