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The Royal Caribbean Group has an exciting career opportunity for a full time Social Media Creative Manager reporting to the Director of Social Media.
This position will work on-site in Miami, Florida
The Social Media Creative Manager leads a team of highly driven strategists, designers, writers, video editors and creators to publish a range of content that dynamically represents our leading cruise vacation brand across global social media channels of over 8M fans. The Creative Manager is a storyteller that lives and breathes with a social-first mindset, always considering how the news, products, and lifestyle of the brand can be brought to life on our platforms to best engage our fans and attract new ones. This role is one of creative leadership - the Manager fosters an environment that inspires creativity, passion, continual evolution, calculated risk taking, and the desire to a be a world class social media team that leads the broader travel and hospitality sector. The Creative Manager leads the team to aspire to high quality creative content across handles on a daily basis, while also understanding the importance of realistic tradeoffs that favor speed to market, volume, or bandwidth considerations - and adeptly manages the team through these factors. A key soft skill for this role is relationship building, to ensure connectivity to stories across the brand and smooth working relationships with collaborating marketing teams as well as many other departments in the company that help ensure the success of social media projects.
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Essential Duties and Responsibilities:
Leadership
- Lead the Social Creative team, foster inspiration, and provide guidance and structure so the team can flawlessly execute on all projects.
- Coach the team and provide clear and constructive feedback to team members in service of their professional growth.
- Thoughtfully perform performance reviews to track professional growth goals.
Creative
- Lead all content creation activities for the social creative team consisting of copywriters and editors.
- Create new global creative concepts and activations, ensuring core messaging meet business objectives of the organization.
- Lead creative reviews and brainstorms to develop inspiring concepts.
- Manage projects to ensure timelines are on track through strong team leadership and project management.
- Establish creative direction for all projects and ensure consistent implementation across channels
- Technical experience in production environments with active sets that require flexible approaches
- Ensure consistent brand look and tone across all creative materials and channels
- Collaborate with interdisciplinary teams to evolve creative concepts into clear sets of deliverables.
Strategy
- Lead strategic conversations and brainstorm sessions to develop content strategy
- Utilize data to develop performance-driven ideas that are organic to our brand
- Drive brand evolution through ongoing development and implementation of brand guidelines
- Communicate strategically informed and fresh creative pitches to senior leadership in high-visibility situations
- Keep up to date with relevant industry best practices and provide actionable direction that keeps Royal Caribbean ahead of the travel industry.
Financial Responsibilities:
Partner with Social Media Director to stick within specific budgets on all projects.
Qualifications, Knowledge and Skills:
- 5+ years experience leading a content team consisting of 5+ individuals or directly related/transferrable experience.
- Bachelor's degree in English, Marketing, or Advertising
- Must be fluent in English. Additional languages are preferred, but not required.
- Has a demonstrated ability to manage people and projects to produce high quality content at high frequency.
- Creative minded individual with an ability to conceive, articulate, and produce innovative ideas for new content
- Knowledge of layouts, graphic fundamental, creative writing, typography and limitations of the socialverse; Must have ability to storyboard or translate ideas to designers and develop graphic solutions.
- Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.
- Experience with Adobe Creative Suite (Lightroom, Photoshop, Premiere, After Effects) and ability to provide feedback to various forms of creative
- Exceptional verbal and written communication skills
- Flexible attitude toward evolving projects and environments
- Previous experience managing substantial budgets preferred
The role will primarily be in-office at our US Headquarters in Miami, Florida with occasional travel (3-4x per year) onboard our ships and a WFH schedule on Fridays.
Physical Demands:
The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, and stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10-15 pounds. The employee is occasionally required to walk to the dock, ascend and descend the vessel.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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