Silversea Cruises, a leader in luxury cruise experiences, is seeking a dedicated and innovative Campaign Marketing Manager Trade to join our team in Australia/New Zealand. This role is critical in driving trade marketing initiatives and campaigns, focusing on enhancing our brand presence and driving bookings through our valued trade partners.
Key Responsibilities:
- Campaign Strategy and Execution: Develop, implement, and manage comprehensive trade marketing campaigns tailored to the Australia/New Zealand market, ensuring alignment with global brand strategies with our National Key Account Manager and Director of Marketing.
- Trade Partner Relations: Cultivate and maintain strong relationships with trade partners, including travel agents, wholesalers, and tour operators, to enhance collaboration and drive joint marketing initiatives alongside our Sales Team and Marketing Director.
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- Market Research and Insights: Conduct market research to identify trends, opportunities, and competitive landscape, using insights to inform and optimize campaign strategies.
- Content Development: Collaborate with the creative team to produce high-quality marketing materials, including brochures, email campaigns, social media content, and digital advertisements, tailored to trade partners.
- Budget Management: Oversee the trade marketing budget, ensuring efficient allocation of resources and a strong return on investment (ROI) for all campaigns.
- Performance Analysis: Monitor, analyse, and report on the effectiveness of trade marketing initiatives, using key performance indicators (KPIs) to drive continuous improvement and optimize future campaigns.
- Sales Alignment: Work closely with the sales team to ensure marketing strategies align with sales goals and provide targeted support for their initiatives.
- Training and Support: Develop and deliver training programs and materials in conjunction with our Global Trade Marketing Team to educate trade partners on Silversea's offerings, new products, and marketing initiatives.
- Event Coordination: Plan and execute trade events, webinars, and roadshows to engage and educate trade partners, showcasing Silversea's unique selling points and luxury experiences.
Qualifications:
- Education: Bachelor's degree in marketing, Business, or a related field preferred.
- Experience: Minimum of 5 years of experience in trade marketing, preferably within the travel, cruise or tourism industry.
- Skills:
- Strong project management and organizational skills.
- Excellent written and verbal communication abilities.
- Proficiency in digital marketing tools and platforms.
- Analytical skills with the ability to interpret data and derive actionable insights.
- Proven track record of building and maintaining strong relationships with stakeholders.
- Attributes:
- Creative thinker with a strategic and innovative mindset.
- Self-motivated, proactive, and capable of working independently.
- Adaptable and able to thrive in a dynamic, fast-paced environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Opportunities for professional development and career advancement.
- Travel discounts and exclusive perks.