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Marketing Campaigns Manager

AT Royal Caribbean Group
Royal Caribbean Group

Marketing Campaigns Manager

Alice Springs, Australia

Silversea Cruises, a leader in luxury cruise experiences, is seeking a dedicated and innovative Campaign Marketing Manager Trade to join our team in Australia/New Zealand. This role is critical in driving trade marketing initiatives and campaigns, focusing on enhancing our brand presence and driving bookings through our valued trade partners.

Key Responsibilities:

- Campaign Strategy and Execution: Develop, implement, and manage comprehensive trade marketing campaigns tailored to the Australia/New Zealand market, ensuring alignment with global brand strategies with our National Key Account Manager and Director of Marketing.

- Trade Partner Relations: Cultivate and maintain strong relationships with trade partners, including travel agents, wholesalers, and tour operators, to enhance collaboration and drive joint marketing initiatives alongside our Sales Team and Marketing Director.

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- Market Research and Insights: Conduct market research to identify trends, opportunities, and competitive landscape, using insights to inform and optimize campaign strategies.

- Content Development: Collaborate with the creative team to produce high-quality marketing materials, including brochures, email campaigns, social media content, and digital advertisements, tailored to trade partners.

- Budget Management: Oversee the trade marketing budget, ensuring efficient allocation of resources and a strong return on investment (ROI) for all campaigns.

- Performance Analysis: Monitor, analyse, and report on the effectiveness of trade marketing initiatives, using key performance indicators (KPIs) to drive continuous improvement and optimize future campaigns.

- Sales Alignment: Work closely with the sales team to ensure marketing strategies align with sales goals and provide targeted support for their initiatives.

- Training and Support: Develop and deliver training programs and materials in conjunction with our Global Trade Marketing Team to educate trade partners on Silversea's offerings, new products, and marketing initiatives.

- Event Coordination: Plan and execute trade events, webinars, and roadshows to engage and educate trade partners, showcasing Silversea's unique selling points and luxury experiences.

Qualifications:

- Education: Bachelor's degree in marketing, Business, or a related field preferred.

- Experience: Minimum of 5 years of experience in trade marketing, preferably within the travel, cruise or tourism industry.

- Skills:

- Strong project management and organizational skills.

- Excellent written and verbal communication abilities.

- Proficiency in digital marketing tools and platforms.

- Analytical skills with the ability to interpret data and derive actionable insights.

- Proven track record of building and maintaining strong relationships with stakeholders.

- Attributes:

- Creative thinker with a strategic and innovative mindset.

- Self-motivated, proactive, and capable of working independently.

- Adaptable and able to thrive in a dynamic, fast-paced environment.

Benefits:

- Competitive salary and performance-based bonuses.

- Opportunities for professional development and career advancement.

- Travel discounts and exclusive perks.

Client-provided location(s): Australia
Job ID: royal_carribean-1232101900
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • On-site/Nearby Childcare
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
  • Financial and Retirement

    • 401(K)
    • Stock Purchase Program
    • Performance Bonus
    • 401(K) With Company Matching
    • Company Equity
    • Relocation Assistance
    • Financial Counseling
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Internship Program
    • Leadership Training Program
    • Professional Coaching
    • Learning and Development Stipend
    • Lunch and Learns
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program

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