Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
This position will work on-site in Miami, Florida.
Position Summary:
The Consumer Insights Manager is responsible for driving business strategies by providing actionable recommendations based on comprehensive guest, consumer, market, and product knowledge. This role involves leading a team in acquiring, analyzing, and reporting actionable insights through advanced market research techniques and cutting-edge data science methodologies. The ideal candidate will possess strong expertise in statistical analysis, big data, consumer behavior, and market research, and will effectively translate complex data into strategic business decisions. This position ensures the organization maintains a competitive edge through continuous tracking of brand equity, consumer preferences, and market trends.
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Essential Duties And Responsibilities
- Insight Generation: Lead the design, execution, and presentation of quantitative and qualitative market research studies to uncover deep consumer insights and market trends.
- Advanced Analytics: Utilize advanced statistical methods, big data analytics, and data science techniques to analyze consumer and market data, providing actionable insights that drive business decisions.
- Strategic Partnership: Collaborate closely with multi-functional business partners and executives to understand high-level business priorities, challenges, and opportunities, developing strategic recommendations and action plans.
- Market and Consumer Understanding: Ensure business teams have a superior understanding of consumer behavior, market dynamics, and brand performance through continuous sharing of insights and identification of knowledge gaps.
- Data Visualization and Storytelling: Create compelling data visualizations and narratives to effectively communicate research findings and insights to stakeholders, ensuring clear understanding and strategic impact.
- Leadership and Development: Provide strong leadership to the Consumer Insights team, fostering a culture of continuous learning and development. Mentor and coach team members to enhance their skills and performance.
- Vendor Management: Identify and manage relationships with external research partners and vendors, ensuring the use of optimal research approaches to meet business needs.
- Design and execute comprehensive market research studies, including brand tracking, ad testing, segmentation, and market landscape analysis.
- Apply advanced statistical methods (e.g., regression, factor analysis, CHAID analysis) and data science techniques to derive insights from large datasets.
- Bring together various datasets into data visualization tools (e.g., PowerBI) to provide ease of access to stakeholders of brand reputation metrics
- Leverage big data tools and platforms to analyze consumer and market data, identifying trends and patterns that inform business strategies.
- Continuously track and analyze brand equity, providing insights into brand performance, market positioning, and competitive landscape.
- Monitor and report competitor activities, providing insights into market opportunities and threats.
- Develop and implement personal development plans for team members, providing regular coaching and feedback to support their growth.
Qualifications
- 6-10 years of experience in market research or data analysis
- At least some comfortability in both qualitative and quantitative research methodologies.
- Strong background in statistical analysis, big data, and data science techniques.
- Experience with market research tools and software (e.g., SPSS, SAS, R, Python). PowerBI experience is a plus.
- Demonstrated ability to translate complex data into actionable business insights.
- Excellent communication and presentation skills, with the ability to convey insights to non-technical stakeholders.
- Strong leadership and team management skills, with a focus on developing and mentoring team members.
- Experience managing vendor relationships and research budgets.
- Bachelor's degree in statistics, economics, data science, market research, or a related field; MBA or Master's degree is a plus.
Knowledge And Skills
- Results-oriented with a proactive approach to problem-solving.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical and critical thinking skills.
- Excellent communication skills, both written and verbal.
- Fundamental competency in data analysis and statistics.
Physical Demands
The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 ' 15 pounds. Visual requirement include distant, close and color vision, and ability to adjust focus. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.