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The Royal Caribbean Group's International Marketing Planning US Team has an exciting career opportunity for a full time Analyst Senior Commercial Planning reporting to the Commercial Manager.
This position will be working onsite from Miami.
Position Summary:
The Senior Analyst, Commercial Planning is responsible for providing planning, reporting and insight analysis to drive critical commercial decision-making for the Royal brand across international markets. While the role reports to the central International Strategy and Planning Team in Miami, it will work closely with Sales, Marketing and Revenue teams across local offices to ensure the business maximizes profits.
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Success in this role will require that the candidate have strong analytical skills as well as the ability to partner and communicate effectively across the organization. They will need to think critically and strategically with an understanding of international markets to develop effective business plans.
Essential Duties and Responsibilities:
The duties below are the main duties and responsibilities however this job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
Commercial Planning & Analysis
• Support the development and delivery of long term market and channel strategy to support growth and profit in alignment with sourcing needs.
• Support the development of Annual Operating Plan (AOP) and yearly sales budget.
• Develop commercial insights to drive quarterly and long term commercial business plans
• Drive the delivery of commercial insights to provide guidance for commercial agreements (including targets, co-op, overrides, and other investments)
• Partner with and serve as point of contact for sales team, responsible for annual sales budget, trade marketing and finance to determine budget plans.
• Work with Market and Sales leaders to manage monthly trade CO-OP and sales investment planning cycle and feed back into quarterly and annual sales budget
• Create the strategy for building commercial trade agreement contracts by developing quarterly targets for travel agent commission, overrides and trade incentives;
Performance Reporting & Insights
• Develop and maintain key performance indicators (KPIs) to track sales and revenue performance. Provide monthly updates and reports to senior management.
• Develop and manage trade commission reporting - including weekly progress to goal, monthly and quarterly performance summaries;
• Manage the monthly/quarterly/annual reporting and forecasting of travel agent commission, incentive targets and commission overrides. Work with Finance to ensure accurate and timely payment of incentives and overrides.
• Consolidate and produce Air Sea Mix forecast and plan, by gathering feedback from the markets, analyzing past behavior, promotional campaigns and pricing markups.
• Provide monthly reporting on return on invested sales & marketing activities.
• Manage weekly reporting of direct/ trade channel mix with trends and progress to quarterly/ annual targets.
• Produce and present sales analytics that provide forward thinking insights enabling strategic alignment among stakeholders.
• Partner with markets on development of quarterly sales activity plan. Develop plan into quarterly sales targets, track and communicate performance to goal weekly.
Commercial Project Support
• Consolidate markets requests for changes to promo calendar, pricing adjustments, tactical sales and trade incentives.
• Partner up with Revenue Management for Policy improvements as well as leading communication on policy changes throughout the markets
• Assist in the development of business cases to support strategies and investment proposals, including financial impact
• Participate on an as required basis on various commercial projects that are focused on driving improved trade channel performance, new ways of working with our trade channel partners
• Act as international liaison between markets and Miami Sales Planning, Revenue Management, Marketing, and other central teams (eg. Pricing requests, Seminars at Sea, Strategic Certificates, etc)
Qualifications and knowledge:
• Bachelor degree in Business or Finance
• +5 years' experience in commercial planning, budgeting, forecasting and longer-term financial modelling in fast paced commercial organizations;
• Ability to collaboratively design, build and review financial models for significant business initiatives;
• Experience in working closely with non-finance functions such as sales & marketing and heads of department together with an ability to clearly communicate ideas and insights to non-finance;
• Experience working in multi market / regional focused roles is preferred
• Experience in an international, matrix-structured organization would be an advantage
• In depth understanding of financial KPIs
• Understanding of Onboard Revenue
• Experienced user - Microsoft applications
• Experience in writing business cases and board papers
• Experience of delivering in international matrix organizations
• Excellent communication and engagement
• Ability to influence at all levels
• Team player, highly motivated and results driven with a positive 'can do' attitude
• Likes being challenged and challenging others
• Ability to thrive in a fast paced and dynamic environment
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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