Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Senior Lifecycle Marketing Manager

AT Robinhood
Robinhood

Senior Lifecycle Marketing Manager

New York, NY

Join a leading fintech company that’s democratizing finance for all.

Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

With growth as the top priority...

The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.

About the team + role

Want more jobs like this?

Get jobs delivered to your inbox every week.

Select a location
By signing up, you agree to our Terms of Service & Privacy Policy.

As a Senior Growth Engagement Manager you’ll drive the way we connect with customers to drive engagement across our products. You will be focused on informing and implementing a strategic growth roadmap to drive engagement across phases of the user journey; inclusive of onboarding, product adoption, engagement and retention.

You’ll work closely with teams across marketing, research, creative and data science to build campaigns, experiments and messaging that increases engagement with our products and services. You have a passion for applying a quantitative approach to prioritization and problem solving. You look to marketing technology and data as your competitive advantage.

At your core, you are results oriented and thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

  • Own the strategy of lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
  • Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
  • Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences
  • Generate hypotheses driven by data to improving marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
  • Drive the creative development & iteration pipeline applying takeaways from your A/B

What you bring

  • Bachelor’s degree from an accredited college or university
  • 7+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
  • Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases
  • Results oriented approach - with the humility, drive, and creativity to get it done
  • Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
  • Familiarity with SQL and / or HTML a plus

What we offer

  • Market competitive and pay equity-focused compensation structure
  • 100% paid health insurance for employees with 90% coverage for dependents
  • Annual lifestyle wallet for personal wellness, learning and development, and more!
  • Lifetime maximum benefit for family forming and fertility benefits
  • Dedicated mental health support for employees and eligible dependents
  • Generous time away including company holidays, paid time off, sick time, parental leave, and more!
  • Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

 

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on September 19, 2024.

Please see the independent bias audit report covering our use of Covey here.

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
$166,000$195,000 USD
Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)
$146,000$172,000 USD
Zone 3 (Lake Mary, FL)
$129,000$152,000 USD

Click here to learn more about available Benefits, which vary by region and Robinhood entity.

We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.

Client-provided location(s): New York, NY, USA; Menlo Park, CA, USA
Job ID: 6351078
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • FSA
    • Fitness Subsidies
    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • Mental Health Benefits
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
  • Work Flexibility

    • Work-From-Home Stipend
  • Office Life and Perks

    • Company Outings
    • Commuter Benefits Program
    • Casual Dress
    • Pet-friendly Office
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • On-Site Cafeteria
  • Vacation and Time Off

    • Leave of Absence
    • Personal/Sick Days
    • Paid Holidays
    • Paid Vacation
    • Volunteer Time Off
  • Financial and Retirement

    • Company Equity
    • 401(K) With Company Matching
    • Stock Purchase Program
    • Performance Bonus
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Lunch and Learns
    • Work Visa Sponsorship
    • Access to Online Courses
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Robinhood.