Join a leading fintech company that’s democratizing finance for all.
Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
With growth as the top priority...
The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.
About the team + role
Want more jobs like this?
Get Media, PR, and Communications jobs delivered to your inbox every week.
As the Brokerage Performance Media Lead, you’ll play a key role in establishing a new paid media team that’s meant to acquire active traders.
You’ll work closely with teams across data science, martech, creative and finance to develop and execute a test roadmap in order to give us line of sight to scale. You get things done, are comfortable with ambiguity, and relish in making an impact.
At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.
The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.
What you’ll do
- Develop and implement a comprehensive performance media strategy tailored for our higher value brokerage audiences
- Build a paid media portfolio from scratch, ensuring alignment with overall business objectives and goals.
- Create a robust testing roadmap for performance marketing, including multivariate testing and statistical analysis.
- Prioritize tests based on potential impact, feasibility, and alignment with business goals.
- Analyze and define our unit economics to ensure efficient and profitable performance marketing initiatives.
- Provide insights into the cost structure, revenue streams, and profitability metrics.
- Oversee a performance marketing budget, ensuring optimal allocation and utilization of resources.
- Monitor and analyze budget performance, making adjustments as necessary to meet financial targets.
- Dive into the technical aspects of various performance marketing channels to identify and solve issues.
- Continuously optimize channel performance through detailed analysis and data-driven decision-making.
- Lead and mentor a small team responsible for channel management.
- Foster a collaborative and high-performance team environment.
What you bring
- 7+ years of experience in performance marketing, with a focus on data-driven strategies and multivariate testing.
- Strong analytical skills with a deep understanding of multivariate testing and statistics.
- Proficiency in using data to drive decisions and optimize marketing strategies.
- Comprehensive understanding of business and unit economics.
- Ability to translate business goals into effective performance marketing strategies.
- In-depth knowledge of performance marketing channels, including search, social, display, and programmatic.
- Ability to troubleshoot and optimize campaigns through technical problem-solving.
- Proven experience in leading marketing budgets effectively.
- Strong financial acumen with the ability to track and optimize spending.
- Experience in building and leading an impactful team.
- Strong interpersonal and communication skills.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Consistent track record of building and scaling paid media portfolios.
What we offer
- Market competitive and pay equity-focused compensation structure
- 100% paid health insurance for employees with 90% coverage for dependents
- Annual lifestyle wallet for personal wellness, learning and development, and more!
- Lifetime maximum benefit for family forming and fertility benefits
- Dedicated mental health support for employees and eligible dependents
- Generous time away including company holidays, paid time off, sick time, parental leave, and more!
- Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Click here to learn more about available Benefits, which vary by region and Robinhood entity.
We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.