Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
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Are you a Search Engine Marketing expert? Are you looking to drive scalable and efficient customer acquisition? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Senior Growth Strategist, SEM and continue to Love Your Career at Realtor.com®,
Realtor.com helps millions of people find their next home, and we're looking for a strategic Senior Growth Strategist, SEM to lead strategy, execution, and optimization across multiple lines of business, shaping high-impact search campaigns that drive growth and engagement. You'll be responsible for managing large-scale budgets, developing data-driven bidding strategies, and identifying opportunities to improve conversion rates. Working cross-functionally with product, analytics, and creative teams, you'll leverage automation, testing, and deep performance analysis to maximize ROAS and drive continuous growth. If you thrive in a fast-paced, results-oriented environment and have a passion for search marketing, we'd love to hear from you.
Top reasons to apply:
- Own and scale multi-million dollar campaigns - Take the reins on $10M+ annual SEM budgets across multiple lines of business to drive strategy for high-growth campaigns
- Lead high-impact optimization initiatives - Spearhead new automation, bidding strategies, and A/B testing frameworks to unlock growth, improve efficiency, and set the standard for SEM excellence.
- Collaborate and make a measurable impact - Partner with product, analytics, and creative teams to shape the future of SEM, optimize landing experiences, and turn data into real business wins.
Campaign Strategy & Execution
- Provide strategic direction to SEM account managers on campaign optimization, bid strategies (tROAS vs. tCPA), and scaling tactics across multiple lines of business.
- Oversee the design and execution of new initiatives, including emerging platform opportunities and product launches.
- Develop targeted campaigns to support key Realtor.com product launches, ensuring alignment with broader business goals.
- Partner with product teams to optimize landing page experiences based on audience behavior and marketing tactics.
- Continuously monitor and optimize campaign performance, focusing on ROAS, CPA, and CTR.
- Conduct A/B testing on ad creatives, headlines, and targeting to improve efficiency and engagement.
- Leverage automation tools (e.g., Google Ads scripts, automated rules) to enhance operational efficiency and scale performance.
- Analyze search trends, audience behavior, and platform performance to identify new growth opportunities.
- Generate and present detailed performance reports with actionable insights for stakeholders.
- Identify areas for optimization and scalability using a data-driven approach.
- Work closely with creative teams to develop compelling ad copy aligned with audience segments.
- Collaborate with analytics teams to ensure accurate tracking, attribution, and data integration for performance measurement.
- Manage and optimize weekly/monthly budgets, reallocating spend to maximize impact while maintaining profitability.
- Bachelor's degree required.
- 8+ years of SEM experience, focusing on growth and performance marketing.
- Proven track record managing $10M+ annual SEM budgets.
- Strong analytical and problem-solving skills with a focus on scalability.
- Experience running data-driven tests and analyses to drive measurable improvements.
- SQL proficiency strongly preferred.
- Excellent communication skills, with the ability to present insights to peers and senior leadership.
Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.