Job Description:

Senior Product Marketing Manager

This position is eligible for remote work in the following states: None

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork

Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.

• Strategy Development: Lead the product marketing strategy, including GTM planning, creative briefing, and execution across multiple channels such as email, push notifications, in-app messages, and website.
• Market Analysis: Utilize market research to stay ahead of industry trends, analyze the competitive landscape, and understand customer preferences within the consumer technology space.
• Content Creation: Partner with creative and product design teams to develop compelling marketing materials for product launches and enhancements, ensuring clear communication with members.
• Data Analysis: Collaborate with analytics and data teams to measure campaign performance, conduct tests, and monitor funnel trends. Ensure seamless data integration and event tracking with marketing systems like CDP and ESP.
• Tools & Processes: Adapt to and efficiently use various organizational tools (e.g., Jira, Figma, Confluence, Asana, Monday.com) and understand the processes of each cross-functional partner.
• Collaboration: Work closely with teams across the organization from planning to development of product enhancements, ensuring that all brand messaging and cross-channel communications align with market needs and company goals.
• Leadership: Influence product teams by incorporating marketing perspectives and ensuring a comprehensive member experience from initial engagement through to the final reward.

• Bachelor's degree in Marketing, Business, or a related field.
• At least 7 years of experience in product marketing, preferably within the consumer technology or retail sectors.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Familiarity with Email/Push technologies is advantageous.
• Deep understanding of consumer behavior, retail and e-commerce industries, and relevant KPIs.
• Exceptional communication, presentation, leadership, and project management skills.
• Ability to thrive in a fast-paced, evolving environment and drive cross-functional alignment.
• Proven capability to prioritize and execute tasks effectively in a high-pressure environment.
• Persistence and the ability to see projects through to completion are essential.