Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.
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The Intern Experience:
At Rakuten, we pride ourselves on giving interns a genuine, immersive experience that has a direct impact on company objectives. You will do meaningful work, and with us, you'll be a true member of the team. We are also invested in your growth as an individual and professional. That's why you can expect curated events such as professional development workshops, interactions with Rakuten leadership, and relationship building opportunities with other interns and professionals at the company.
You can visit rakuten.us and our Muse profile, to learn more about Rakuten's culture and values, as well as hear from last year's interns.
Job Summary:
Mobile Marketing Analytics (US and Canada):
- Cross-Channel Attribution and User Journey Funnel Mapping: Develop a comprehensive understanding of user journeys leading to app installs, identify friction points, and propose strategies to enhance conversion rates.
- User Acquisition and Channel Performance Analysis: Evaluate the effectiveness of various app acquisition channels, identify top-performing sources, optimize spend, and refine campaign ROI.
- A/B Test Experimentation: Design and analyze experiments to evaluate the effectiveness of marketing campaigns, app features, and onboarding flows.
Key Responsibilities:
- Analytical and problem-solving Skills: Strong ability to analyze data, identify trends and represent data and insights in a user intuitive manner. Develop key reports and dashboard to present findings and recommendations.
- Technical Proficiency: Experience with data analysis tools. Should have experience of data wrangling and messaging. Should have experience of working with SQL, Tableau (or similiar), Python for Data Science and Automation.
- Data Science & Machine Learning: Utilize statistical methods and machine learning models for predictive analytics, segmentation, and optimization. Apply techniques such as regression, classification, and clustering for predictive analytics, enhancing marketing effectiveness.
- Dashboard/ reporting: Ability to churn the relevant data and translate them into reports monitoring trends and anomalies.
- Communication Skills: Excellent written and verbal communication skills for presenting findings catering to stakeholder needs and requirements.
- Stakeholder management: Ability to understand Rakuten business and stakeholder's role in order provide relevant actionable insights to various business stakeholders.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Post grad in computer science, Data Science, IInformation Technology or Statistics.
- Experience of working in a corporate for couple of years in analyst role.
Minimum Requirements:
- Master's Degree in progress
At the time of posting, Rakuten expects the hourly rate for this role will be between $35 - $50 per hour. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location.
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Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate - Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.