Job Description:
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company's mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.
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Rakuten Rewards is seeking a Copywriter, to join our growing Marketing team in UK. We are looking for a highly motivated, creative team player, who is innovative, and can convey our Brand personality. You will be working cross functionally, with the Creative, Email, Content, Promotions, Retention, Social, and Media Buying teams, to ensure that our communications are cohesive, and on-brand.
This role requires a well-rounded individual that can write clear, concise and grammatically correct copy utilizing different writing styles that appeal to various target audiences across multiple mediums (email, website, video, audio etc.), creating original concepts that result in effective and compelling communication.
Key Responsibilities:
- Develop ideas, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, ads, audio, blogs and more. Adjust writing tone, language and message to address different consumer profiles based on data insights
- Collaborate with the various teams to leverage shareable content across channels that encourages engagement
- Contribute, through a creative approach, to the constant evolution of our customer email communications through the life-cycle, including on-boarding, acquisition, retention, up-sell and referral
- Provide copywriting and ideation support to the brand design teams, helping to develop brand building documents and guidelines
- Knowledge and recommendations of best-in-class email strategies and tactics e.g. optimizing email for social and mobile, subscription, in-app messages and privacy policies
- Contributing to creative brainstorming initiatives
- Integrate with marketing team and build over-arching campaign idea for convergence with larger campaigns.
- Keep abreast of current trends and technological developments and identify ways to apply them into your work
- Build and run an editorial calendar; coordinate with other teams to ensure standards
- Work with the CRM Manager to develop industry leading B2C content that is customized, engaging and on-brand
- Optimize content for SEO
- Measure impact and perform analysis to improve critical metrics.
- Help with localization of process and content to ensure consistency across regions
- Review and implement process changes to drive operational excellence
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Experience in the creation and execution of integrated marketing program creatives
- Creates ideas and executions that work best for their specific mediums (print vs digital vs video, for example)
- Team player
- Proactively identifies problems and challenges and suggests solutions.
- Thrives in a fast-paced work environment.
- Gets excited about trying something new and venturing into uncharted waters
- Knowledge of brand & design standards
- Retail, E-Commerce, or CPG experience a plus
Minimum Requirements:
- Degree or diploma in an Advertising Copywriting program, or related field
- 3+ years of experience in marketing communications/advertising
- Strong understanding of grammar, syntax and ways to create and leverage tone of voice.
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate - Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team