About Q4
At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life.
Q4 is charting a bold new path for investor relations as the first AI-driven IR Ops Platform, providing everything an IR team needs to succeed on a single, powerful platform. The Q4 Platform enables public companies to attract, manage, and understand investors - all in one place. Over 2,600 customers, including many of the most respected brands in the world, trust Q4 to help drive premium valuations for their companies. Only Q4 offers a tech stack holistically designed to equip IR teams with data, insights, and smart workflows that power remarkable outcomes. Learn more at q4inc.com.
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The role
The Marketing Campaigns Manager plays an important role by performing a variety of activities related to Q4’s inbound and outbound marketing efforts. The role is responsible for, under general direction, a range of core marketing channels including email, webinars, conversational marketing, ABM. This individual will translate GTM plans into robust inbound and outbound campaigns that reach targeted audiences across Q4’s core markets. You’ll be expected to develop strategies / tactics to reach ambitious targets by working closely with the SDR team, Account Executives, CSMs, and other key stakeholders.
The role is a contract until March 2025.
Key Responsibilities
- Translate GTM plans into multi-channel marketing campaigns, both for New Business and Expansion.
- Own inbound and outbound channels including email, webinars, and ABM.
- Manage and expand use cases for inbound tech stack, including Drift and Chili Piper Concierge.
- Identify content gaps for upcoming campaigns and partner with the content team on content strategy.
- Collaborate with marketing, sales and CS stakeholders to create and implement unified campaign calendars.
- Work with publication partners (e.g. IR Magazine) to update assets and seek out new digital opportunities on a quarterly basis.
- Map out expected channel performance on a monthly basis.
- Manage the lead hand-off process in collaboration with the SDR Director to optimize MQL → SQO conversion rates. (Marketing Qualified Leads to Sales Qualified Opportunities)
- Report on channel performance and recommend data-backed suggestions for improvement.
- Partner with Global Business Leaders and Operational Leads to facilitate outbound communications on special projects and initiatives.
Desired Skills, Education & Experience:
- A minimum of 5+ years of experience contributing to impactful demand generation programs.
- Minimum of 5+ years of experience marketing SaaS or Enterprise software for a B2B high-tech company.
- Strong cross-functional collaboration, specifically with Content, Design, Events, Digital, and Operations teams.
- Hands-on expertise with Pardot and Salesforce.
- Strong analytical skills.
- Excellent written and verbal communication skills.
- Strong problem-solving skills with demonstrated success in effectively driving results.
- Self-motivated with a strong attention to detail.
- Ability to organize and manage multiple priorities simultaneously.
Why Q4?
We are motivated by solving complex problems in unorthodox ways. Emphasis on your well-being means you experience your true potential. We offer a variety of benefits to ensure you can always work hard and have fun:
- Health, wellness & lifestyle benefits to balance your heart, mind, and body;
- Pension matching incentives to support your financial health;
- Flexible paid time off so you can truly recharge and enjoy life;
- Choose your home, one of our trendy offices, or mix it up with our flexible working environment;
- Virtual team building and socials, keeping people connected is important to us; and
- A fantastic culture to top it all off!
Join #Q4orce
Q4’s diverse and inclusive workplace fosters a friendly, open-minded environment. Diversity makes us stronger from the increased pace of innovation to strengthening our culture. With great reasons to work here, take advantage by submitting your application to join our growing team.
Q4 values diversity and people of all backgrounds and abilities. Should you require any accommodations prior to or during the interview process, please contact hr@q4inc.com.
#LI-Remote #q4orce