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Salesforce Marketing Cloud Specialist

AT Publicis Sapient
Publicis Sapient

Salesforce Marketing Cloud Specialist

Milan, Italy

Description

  • Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
  • Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
  • Assist in the development and optimization of customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in the creation of customer personas and audience segmentation strategies.

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  • Stay updated on industry best practices and trends in CRM and Marketing Automation.


Qualifications

Benefits of Working Here:

  • We work with cutting-edge technology which has always been part of our DNA and we want our employees to define what technologies our clients use next
  • We provide many learning opportunities to deepen your skillset and to support your professional growth
  • We offer numerous discounts on travel, cultural and leisure activities
  • We put the well-being of our people first and organize various health initiatives
  • We offer you a vibrant workplace culture with many different community events throughout the year

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

Additional Information

Publicis Sapient, the digital business transformation hub of Publicis Groupe, helps clients drive growth and efficiency and evolve the ways they work, in a world where consumer behaviour and technology are catalysing social and commercial change at an unprecedented pace.

With 20k people distributed in across the globe, our expertise spanning technology, data sciences, consulting and creative combined with our culture of innovation enables us to deliver on complex transformation initiatives that accelerate our clients' businesses through creating the products and services their customers expect.

For more information, visit www.publicissapient.com.

Company Description

  • Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
  • Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
  • Assist in the development and optimization of customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in the creation of customer personas and audience segmentation strategies.
  • Stay updated on industry best practices and trends in CRM and Marketing Automation.

Client-provided location(s): Milan, Metropolitan City of Milan, Italy
Job ID: Publicis_Sapient-744000002741726
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Vacation and Time Off

    • Paid Holidays
    • Personal/Sick Days
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Pension
    • Stock Purchase Program
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at Publicis Sapient.