Job Classification:
Marketing & Communications - Communications
What you will do
PGIM Investments is seeking a highly motivated and seasoned Investment Writer to join our team. In this pivotal role, you'll craft compelling promotional content across a diverse range of formats, driving business growth objectives and helping us solidify our position as a global leader in asset management. This person will develop integrated campaign content across the product suite including mutual funds, ETFs, alternatives, UCITS and SMAs. This position reports to the Global Head of Marketing Services for PGIM Investments.
What you can expect
- Engage with senior leaders and subject matter experts to understand marketing campaigns and products, developing differentiated positioning and content strategies that support marketing missions.
- Write high-impact, actionable and persuasive promotional copy across a variety of formats including articles, web content, brochures, social and search, presentations, and digital ads.
- End-to-end management of projects including ideation, editing, ensuring Compliance review, design oversight and production proofing.
- Work closely with Creative Services team to ensure design is closely aligned with the messaging.
- Edit and oversee copy from external vendors and agencies to ensure consistent tone-of -voice.
- Development and oversight of style guidelines.
- Manages LinkedIn Profile creation for Sales and Marketing teams.
- Manage proofreaders.
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What you will bring
- Seasoned writer with in-depth knowledge of the asset management space, investment products, and the current regulatory environment.
- Strong grasp of the needs of financial advisors, RIAs and fund selectors.
- Ability to translate ideas and raw content into visual, digital-friendly and infographic formats.
- Comfortable presenting to senior leaders; clearly articulating vision and influencing decision makers.
- Previous experience working in a sales-driven, multi-channel, distribution environment.
- Prompt engineering and experience using AI writer tools such as Jasper.ai and WriterAI are advantageous.
- A/B testing proficiency and the ability to leverage data to improve outcomes is a plus.
- 7+ years of copywriting experience in the asset management space.
- Provide examples of previous financial writing work or a portfolio to showcase your experience.
PGIM welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
Salary Disclosure
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $150,000 to $180,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
About PGIM Investments
At PGIM Investments, we provide access to active investment strategies across the global markets in the pursuit of consistent outperformance for investors. We're part of PGIM, the global investment management business of Prudential Financial, Inc.-the world's 14th-largest investment manager with more than $1.4 trillion in assets under management (AUM)1 and a company that individuals and businesses have trusted for over 145 years. Our scale and investment experience allow us to deliver a diversified suite of actively managed solutions across a broad spectrum of asset classes and investment styles.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.