Manager, Events & Social Media Marketing

Job Classification:
Marketing & Communications - Marketing

Manager, Events & Social Media Marketing - Group Insurance

Prudential Financial (NYSE: PRU), a leader in financial services for over 140 years, is committed to expanding access to investing, insurance, and retirement security in the United States. With over $1.6 trillion in assets under management, Prudential helps customers-including brokers, employers, and employees-develop strategies for growing and protecting wealth.

Manager, Group Insurance (GI) Events & Social Media Marketing is a hands-on professional responsible for marketing, planning, coordinating, promoting and providing support for Prudential GI-hosted events and third-party conferences, while managing GI's social presence. This role involves partnering with multiple groups to manage the GI portion of third-party sponsorship budget and strategy, collaborating with brand team to craft our presence at conferences, promoting GI speakers, and regularly reporting success metrics to leadership.

• Build and drive the GI event calendar and sponsorship strategy, ensuring they align with the company's brand and objectives.
• Collaborate with teams, including Brand, Digital & Marketing, GI Marketing teams, GI Distribution, and Communications, to ensure events align with business objectives.
• Coordinate logistics for third-party conferences, including vendor management, and on-site support.
• Partner with Marketing teams to ensure optimal "surround sound" promotion of Prudential's attendance, participation, or sponsorship.
• Manage the GI portion of the third-party sponsorship budget and participation for all events and conferences, inclusive of tracking expenses and adhering to budget guidelines.
• Work closely with the brand team to develop and implement strategies for how Prudential shows up at industry conferences.
• Ensure all event materials and promotions are consistent with Prudential's brand guidelines.
• Work with members of the GI senior leadership team to Identify and promote Prudential speakers at third-party conferences.
• Coordinate with speakers to ensure they are well-prepared and have all necessary materials.
• Analyze event data to identify trends, insights, and areas for improvement and prepare and present post-event reports to senior management, including recommendations for future events.
• Negotiate contracts with vendors and service providers. Maintain strong relationships with vendors to ensure high-quality service and cost-effectiveness.
• Facilitate internal communication and coordination to ensure smooth event execution.

• Manage and execute social media strategies to amplify GI's presence across key platforms.
• Generate innovative and creative ideas for social media content.
• Schedule and distribute content across social media platforms, including event coverage, thought leadership, and brand storytelling.
• In partnership with the enterprise social media team, monitor and analyze social performance data, adjusting strategies to optimize engagement and reach.
• Stay ahead of social media trends to keep content fresh and relevant.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (5+ years) in event planning and management, with hands-on social media preferred, ideally in a similar industry.
• Strong understanding of social media, including engagement tactics, analytics, content scheduling, and performance tracking
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with stakeholders.
• Proficiency in event and social media management platforms, software and tools, such as Eventbrite, Hootsuite, Cvent, or similar platforms. Familiarity with analytics and reporting tools.
• Strong analytical skills and experience with data-driven decision-making.
• Ability to work independently and as part of a team in a fast-paced environment.
• Flexibility to travel as needed for events.
• Knowledge of CRM systems and email marketing tools.
• Certification in event planning or project management (e.g., CMP, PMP).

• While we seek a candidate with a broad skill set, we are open to candidates who excel in key areas and are willing to learn and grow in others.

• Market competitive base salaries, with a yearly bonus potential at every level.

• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programsincluding up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.