Job Classification:
Marketing & Communications - Marketing
At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the world's leading financial services institutions!
Are you a self-starter with extensive marketing experience in supporting both overall business/sales development and strategic marketing plans in the retirement industry? Prudential is hiring for a Senior Retirement Marketing Strategist who will be responsible for owning and taking the lead in identifying key ideas & concepts and driving them into actionable content for our new business growth areas inclusive of the implementation of annuities within retirement plans and platforms.
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Key Responsibilities:
- Business Building/Entrepreneurial Mindset: Lead in building a transformational business from the ground up
- Content Development: Lead the identification and transformation of key ideas into actionable content specifically tailored for wealth management within the retirement strategies sector.
- Sales Understanding: Demonstrate a profound understanding of the sales process, especially within the defined contribution space, where you will proactively anticipate business needs and identify key opportunities to drive goals.
- Annuities Knowledge: Deep expertise in annuities, with a specific focus on income products/strategies, SPIAs, DIAs, etc.
- Collaboration: Engage extensively across Prudential's Retirement Strategies Growth Markets Business, with a specialized focus on, and knowledge of, plan sponsors and participants, ensuring effective cross-organizational collaboration - internally and externally.
- Data-Driven Marketing: Utilize data, metrics, and analytics to craft and drive engaging marketing content, establishing a strong market presence in the wealth management space with a focus on protected income.
- Sales Marketing Programs: Develop and implement impactful sales marketing programs that are specifically designed for the defined contribution space.
- Lead Development: Create and manage sales leads programs and omni-channel marketing campaigns with a strong emphasis on performance-based marketing, tailored for plan sponsors and participants.
Required Skills:
- 10+ years of extensive marketing or business experience within the retirement markets space, with a strong emphasis on the defined contribution space
- Deep knowledge of plan sponsors and participants
- Excellent communication and presentation skills, capable of effectively conveying complex information to an array of audiences.
- Strong project management skills, with the ability to independently lead projects and collaborate effectively across teams.
- Proven ability to develop and execute marketing strategies that resonate within the DC space - especially providers, plan sponsors and participants
- Independent self-starter who takes ownership of their initiatives and projects.
- Demonstrated experience with B2B and B2B2C
- Excellence in developing omni channel marketing campaigns with a strong focus on performance-based marketing
It'd be a plus if you had:
- Experience and expertise with digital marketing platforms (Adobe suite experience)
- Experience developing segmentation strategies in highly complex market environment
- Experience operating in an agile marketing environment
The current EWA for this position is Hybrid and requires your on-site presence on a reoccurring basis in our Fort Washington, PA office. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.
Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.
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What we offer you:
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $148,800.00 to $201,200.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
- Market competitive base salaries, with a yearly bonus potential at every level.
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programsincluding up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.
If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.