What you'll do:

• Lead the development of the retail acquisition checking strategy and
manage a team that executes against the strategy inclusive of offer design
and risk management.

• Partner with analytics on robust and timely tracking, and forecasting to help
evaluate program performance across all response acquisition channels,
aiding in the development of future strategies.

• Lead and oversee the design, execution, measurement, and ongoing
optimization of digital and direct response marketing initiatives in support
of achieving volume, revenue and profitability objectives for new to bank
customers.

• Build robust test and learn plans to drive consumer acquisition and look for
opportunities to continue to expand utilization and effectiveness of
marketing channel mix.

• Drive a customer focused culture throughout your team, leveraging broader
Bank relationships, systems and knowledge and using best in class,
customer first strategies.

• Create a clear vision for the consumer prospect shopping journey, inclusive
of mass affluent, emerging mass affluent and strategic customer
segments.

• Leverage research, past campaign performance, data insights and
emerging customer trends to create business cases to gain alignment with
business and channel partners for new growth initiatives.

• Develop and foster a high achieving motivated team through sustained
leadership activities that encourage career and personal development
amongst the team.

• Understand how the Bank's risk appetite and risk culture should be
considered in day-to-day activities and decisions.

• Develop forecasts and budgets, driving and executing spend optimization
decisions rapidly.

Competencies you'll bring:

• A Curious, Analytical Mindset - the ability to interpret complex analytics
into highly effective decision making which drives competitive advantage.
• Multiple years of marketing and team management experience
• Understanding of Bank Deposit (Checking, Savings, Money Market)
Products financials and P&L levers
• Keen understanding of digital marketing platform opportunities and
implementation strategies.
• An Outstanding facilitator - able to partner with business project leads and
stakeholders to brainstorm, evaluate, select and implement solutions to
project issues.
• Digital marketing expertise and 1:1 marketing experience including direct
mail.
• Data-driven marketer with focus on test-and-learn.
• Complex information to various audiences.

Job Description

• Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build consensus among partners. Ensures team adapts to and optimizes for a changing business environment.
• Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Marketing Strategy and Positioning, Matrix Management, Problem Solving

Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Pay Transparency

Base Salary: $80,000.00 - $187,200.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 10/11/2024, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.

For more information, please click on the following links:

Time Away from Work

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

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