Head of Marketing Analytics

This role is a critical member of the team leading a multi-year transformation journey for our marketing organization to support and sustain PNC's brand momentum aligned with our business goals. The position's strategic focus will be on brand equity and marketing mix modeling (primary focus), budget optimization, and customer lifetime value forecasting. On the operational side you will focus on optimization of audience selection, campaign measurement, and turning data into actionable insights. Other primary responsibilities include the following.

• Lead the development of data-driven strategies and advanced analytics models to drive marketing effectiveness.
• Analyze marketing campaigns across channels and programs to evaluate effectiveness and identify improvement opportunities.
• Conduct in-depth audience analysis to enhance targeting strategies.
• Serve as a strategic thought leader, influencing marketing investments and allocation based on analytics and insights.
• Serve as the primary point person to derive insights for marketing optimization and tell the story.
• Collaborate with Marketing to define goals and measure Marketing impact to the business. Support the design and execution of Marketing test-and-learn capabilities at scale.
• Focus on data domains and building marketing data infrastructure across applications and enterprise.
• Build a high-performing Marketing Analytics team, developing modern skillsets needed across analytical and marketing domain expertise.
• Partner across Marketing, Analytics, LOBs, Finance and Technology to influence partner investments and roadmaps in support of Marketing investment to deliver business impact.

The following experience is preferred.
• Strong knowledge of direct mail marketing and digital marketing.
• Advanced knowledge of analytics including LTV modeling and customer segmentation and experience in random and non-random experiments.
• Proficient with dashboard design.
• Python and SQL programming skills.

Job Description

• Directs the strategic design, management, and implementation of an enterprise-wide business analytics programs to drive customer solutions, service innovation and profitability.
• Overseeing data integration, data analytics, and predictive modeling processes to meet business requirements .
• Supervises the research, development and implementation of new and emerging analytics technologies; leads technology-based business opportunities.
• Directs implementation mechanisms for ensuring that information provided is accurate, meaningful, has integrity, and caters to the needs of the senior leadership.
• Directing, motivating, developing and managing the performance of the management team and key staff.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• Enable Change - Takes action to drive change and innovation that will transform our business.
• Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies
Analytical Thinking, Business Analytics, Business Case Justification, Effective Communications, Emerging Technologies, Organizational Savvy and Politics

Work Experience
Roles at this level typically require a university / college degree and higher level education such as a Masters degree, PhD, or certifications. Industry -relevant experience is typically 8+ years. At least 5 years of prior management experience is typically required. Proven leadership experience with a large scope of responsibility is required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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