Business Analytics Lead - Customer Lifecycle

• Building foundational marketing insights capabilities that provide actionable performance insights at the portfolio, product, campaign, test-cell level
... we want to hear from you.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

Specific Job Requirements to Include:
• Product Management mindset, with ability to:
o Build customer-needs backed capabilities roadmaps based on business priorities, and constraints
o Create prioritization framework to ensure highest leverage work is completed, with eye for efficiencies
o Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies
• Marketing ownership of full customer lifecycle Onboarding program, across Card products
• Development and implementation of strategic and integrated, multi-channel marketing agendas, based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact.
• Effective storytelling; ability to influence others to align with proposed our growth strategy, economic optimization, and acquisition levers through written and verbal communication'

Ideal Candidate:
• Strategic problem solver, who brings data-based solutions to solve complex business challenges.
• Creative, innovative thinker who is comfortable implementing new ways of working.
• "Owner mentality," with desire to cut through clutter and deliver results in white space opportunities, proven track record of building a path where one has not been set before.
• Demonstrates strong written and oral communication skills, including the
ability to influence partners and drive cross-functional alignment.
• Has experience leading strategy in a large, matrixed organization.
• Brings multiple stakeholders together to activate around a common vision
and builds consensus among partners.
• Champions change and is energized by a challenge.

Job Description
• Team leadership role to enable data-based rigor and strategic direction; serving as a mentor to other team members.
• Card Marketing liaison to decision engine platform team to represent Card LOB holistically in capability build and intent prioritization, and translating marketing and business objectives into actionable user stories
• Develop and implement integrated and data-based Card product-specific agenda for Onboarding customers (first 90 days post-booking), aligned to business goals
o Develop strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns.
o Oversee customer research to ensure solutions are designed with customer needs in mind
• Partner with Marketing Analytics team to:
o Stand up advanced performance analytics to enable informed decision making and define KPIs.
o Design, implement, and monitor in-market tests, and apply insights in ongoing way to drive increased engagement and NPV, anchoring to efficiency metrics

Job Description

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Conceptualizing, developing and continuously optimizing analytical solution for operations and executive management to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies
Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies

Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Pay Transparency

Base Salary: $84,500.00 - $182,000.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 03/26/2025, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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