Job Description:
This position will report up to VP of Global Media and will be responsible for developing and implementing comprehensive paid and organic social media strategies to enhance our online presence, engage our target audience, and drive business growth. This role requires a strategic problem solver who can guide our creative and execution teams to deliver impactful campaigns across LinkedIn, Meta, Twitter, and YouTube.
Who you're committed to being:
- You love to find opportunities for innovation and improvement.
- You are a creative individual with a strategic approach.
- You have exceptional communication and collaboration skills.
- You enjoy using, interpreting, and analyzing data.
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What you'll do:
- Develop and implement social media strategies that align with business goals and target diverse audience segments, including SMB, consumer clients, B2B, and public sector decision makers.
- Oversee both organic and paid social media campaigns, ensuring they are optimized for performance and aligned with overall marketing objectives.
- Leverage deep knowledge of LinkedIn as the primary channel, while also optimizing strategies for Facebook, Instagram, Twitter, and YouTube.
- Conduct thorough research and analysis to understand target audience behaviors, preferences, and trends. Use insights to inform strategy and content direction.
- Establish metrics to measure the success of social campaigns. Regularly analyze performance data, generate reports, and provide actionable insights to improve future campaigns.
- Work closely with the creative team to guide content creation that resonates with the target audience. Collaborate with the execution team to ensure seamless implementation.
- Allocate and run budgets for paid social media campaigns, ensuring cost-effective spending.
- Stay updated on the latest social media trends, tools, and standards.
- Ensure all social media activities are consistent with the company's brand voice, values, and messaging.
Experience you'll bring:
- B2B, Public Sector, and/or SMB experience a plus.
- Community management and social listening experience preferred.
Requirements:
- Minimum 5+ years experience with paid social media, with at least 2 years in a strategy role.
- Previous experience as a Social Media Strategist or similar role.
- Must be an active user of multiple social media platforms.
- Hands on keyboard experience in building and optimizing campaigns in platform, preferably in an agency setting.
- Demonstrated success in developing and executing social media strategies across multiple platforms, with a strong emphasis on LinkedIn.
- Proficiency in social media management tools and analytics platforms.
- Excellent analytical skills and the ability to interpret data to drive decision-making.
Travel Requirements
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:
- We're remote- and hybrid-friendly
- We're mission driven and values guided
- We have a strong commitment to diversity and belonging
- We cultivate a culture of trust, autonomy, and collaboration
- We're lifelong learners and champion team member growth and advancement
- We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights.
We're a community of growth seekers and lifelong learners who are out to do big things that make a difference in people's lives, and we're looking for curious, talented people to join us. Our culture of trust, autonomy, and genuine collaboration create an environment where you'll grow as a human and as a professional. Because to us, your growth is our growth, and vice versa.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.