Job Description:
As the Director, Paid Search, you will lead the paid search strategy for B2B, B2C, and Public Sector audiences, leveraging your expertise to drive qualified leads, online visibility, and revenue growth. This role is critical in integrating generative AI search optimization across emerging AI platforms, while aligning with SEO to enhance overall search performance.
Who you're committed to being:
- You enjoy learning and are open to new ways of doing things.
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.
What you'll do:
- Strategic Leadership:
- Develop and implement a comprehensive paid search strategy that addresses the unique needs of B2B, B2C, and Public Sector markets. Ensure the strategy aligns with broader marketing objectives and contributes to business growth.
- Generative Search Optimization:
- Develop strategy to leverage AI-powered search technologies to optimize presence in AI search platforms. Stay up to date with advancements in AI search platforms and integrate cutting-edge generative search methodologies to enhance visibility.
- SEO & Search Integration:
- Collaborate closely with SEO teams to ensure a seamless integration between paid search and organic search strategies. Drive a unified approach that maximizes overall search engine presence.
- Campaign Management:
- Oversee the planning, execution, and optimization of paid search campaigns on platforms such as Google, Bing, and emerging AI-driven search engines. Ensure all campaigns meet KPIs and deliver measurable results.
- Team Leadership:
- Lead, mentor, and develop a team of paid search professionals. Foster a collaborative, data-driven, and innovative environment that drives high performance and career growth.
- Data-Driven Decisions:
- Utilize advanced analytics to track campaign performance, reporting insights to stakeholders regularly. Use data to inform strategies, drive improvements, and make agile adjustments to campaigns.
- Budget & Resource Allocation:
- Manage the paid search budget effectively, optimizing resource allocation to ensure maximum ROI. Drive cost-efficiency while meeting performance targets.
- Cross-Channel Collaboration:
- Partner with social media, programmatic, and other digital marketing teams to create a cohesive multi-channel approach that drives traffic and conversions across all platforms.
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Experience you'll bring:
- Proven expertise in generative AI search optimization and SEO integration.
- Strong leadership skills with experience managing teams in a fast-paced, results-oriented environment.
- Proficiency in search platforms such as Google Ads, Bing, and AI search tools.
Requirements:
- Minimum 10 years of experience in paid search, with 8+ years in a leadership role focused on paid search.
Travel Requirements:
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:
- We're remote- and hybrid-friendly
- We're mission driven and guided by our culture pillars
- We have a strong commitment to diversity and belonging
- We cultivate a culture of trust, autonomy, and collaboration
- We're lifelong learners and champion team member growth and advancement
- We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.
Learning and development are at the core of who we are. We're out to help every technologist build better, and we're looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.
Physical and Mental Requirements:
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
The annual US base salary range for this role is $125,700- $155,200 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.
Applications must be submitted within 90 days after the initial posting date to be considered.
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