Job Description:
The B2B Media Manager is responsible for developing and driving comprehensive media strategies for the B2B segment to drive pipeline growth, customer acquisition and revenue growth globally. This person will report up to our VP of Global Media.
Who you're committed to being:
- You are detail oriented and like to stay organized.
- You enjoy reviewing and analyzing data.
- You love to partner and collaborate with internal teams to create the best results.
- You are a strong communicator with the ability to communicate concepts, ideas, and detailed information verbally and in writing to inform, motivate and influence others.
What you'll do:
Want more jobs like this?
Get Media, PR, and Communications jobs that are Remote delivered to your inbox every week.
- Strategic Leadership: Develop and implement global media strategies that align with the company's B2B business goals and target markets. Increase brand visibility, create brand trust, engage key audiences and drive pipeline, acquisition, retention and conversion in a scalable and cost-effective manner.
- Campaign Development and Management: Oversee the creation, planning, and execution of media campaigns across B2B segments. Collaborate with core marketing teams to ensure cohesive and effective messaging.
- Account Based Marketing (ABM): Run the development and execution of ABM strategies to target high-value accounts. Identify KPIs that measure impact of ABM campaigns.
- Lead Generation and Optimization: Drive lead generation efforts through strategic media planning and execution. Optimize marketing automation tools and KPIs to analyze and measure campaign success.
- Customer and Audience Focus: Deep dive into B2B customer insights, segmentation and profiling to improve both media efficiency and quality of traffic / leads to meet sales and marketing objectives.
- Media Analytics and Performance Optimization: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of media initiatives by segment and region. Use data-driven insights to optimize performance and drive continuous improvement. Provide regular insights and reports to senior management.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including demand generation, product development, digital marketing, revenue marketing, and customer success, to ensure alignment and integration of media efforts with overall company objectives.
Experience you'll bring:
- Advanced knowledge of Salesforce, Marketo and Demand-base.
- Experience leading mix model and multi-touch attribution methodologies to measure and achieve goals throughout the conversion funnel.
Requirements:
- Requires a minimum of 8 years of related or equivalent experience.
- May require having been a people leader, if first people leadership role, incumbents have typically spent several years in one or more roles and are viewed as proficient in the functional area.
- Experience with successful ABM and Lead Generation.
- Previous success in handling media campaigns across multiple markets with deep understanding of channel practices.
- Experience in setting, forecasting, and meeting program goals, both quantitative and qualitative.
- Proficiency with marketing automation tools and CRM systems.
- Strong understanding of media landscape and trends, including digital, social, programmatic, and traditional media.
- Skilled knowledge of marketing principles, practices, tactics and tools.
- In-depth knowledge of demand generation programs and inbound marketing.
Travel Requirements
While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.
Why you'll love working here:
- We're remote- and hybrid-friendly
- We're mission driven and values guided
- We have a strong commitment to diversity and belonging
- We cultivate a culture of trust, autonomy, and collaboration
- We're lifelong learners and champion team member growth and advancement
- We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.
About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights.
We're a community of growth seekers and lifelong learners who are out to do big things that make a difference in people's lives, and we're looking for curious, talented people to join us. Our culture of trust, autonomy, and genuine collaboration create an environment where you'll grow as a human and as a professional. Because to us, your growth is our growth, and vice versa.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.
#LI-remote
#LI-AS1