Responsibilities:
Brand Management
- Develop brand strategies to optimize the business, including brand plan and its LRF, and lifecycle management.
- Lead brand growth initiatives, including executing brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , developing POA and execution and supporting to train field force on product positioning and prioritization, supporting on tracking progress towards target
- Input to the country OP plan
- Interface with global team to gain support
- Prepare report for BU level internal communication
Resource Management
- Be responsible for brand budget planning and control on strategic level and activity level
- Input to allocate and manage in the brand budget, sales target and P&L
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Requirements:
Qualifications
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred
- Proficient oral and written English
- >=3 years marketing experience and >=8 yrs industry experience
Expect candidates to demonstrate these competencies
- Acts decisively
- Demonstrates business acumen
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to "One Pfizer"
- Builds effective teams
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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