ROLE SUMMARY
As part of the Chief Marketing Organization the Manager Paid Social will be part of the Performance Marketing team. This individual will be responsible for assisting in the development and implementation of a comprehensive paid social strategy across a subset of brands within the Pfizer portfolio. This role requires a strategic thinker, as well as hands-on experience. You will be part of our newly created In-House team, collaborating with both internal cross-functional teams as well as external partners to achieve business objectives. The ideal candidate will have a proven track record of creating and managing successful paid social campaigns, and a deep understanding of industry trends.
ROLE RESPONSIBILITIES
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- Support paid social leads in developing strategy with cross-functional teams, to align paid social efforts with overall marketing objectives.
- Support the development and implementation of paid social campaigns across all social platforms to ensure performance goals are met or exceeded
- Communicate with creative agencies and manage the delivery of all paid social content
- Monitor and analyze key performance metrics to highlight insights and recommend campaign optimizations
- Assist in reporting, including preparing campaign reports, presentations, and insights to showcase performance and recommendations
- Assist in the implementation of tagging with social partners, audience creation and management
- Support the development of testing plans, hypothesis formulation, and experiment design to drive continuous improvement in campaign performance.
- Manage day-to-day operations and budget management of paid social campaigns across multiple social media platforms with hands on expertise
- Assist in the quality assurance process, ensuring accuracy of all social media campaigns in market for your brands
- Conduct competitive analysis and market research to identify emerging trends, competitive threats, and growth opportunities in the paid search landscape.
- Stay up to date on industry trends, best practices, and new platform opportunities
BASIC QUALIFICATIONS
- BA/BS required
- 5+ years of agency or client-side Hands on Keyboard Social expertise (Healthcare experience preferred but not required); OR a master's degree with 3+ years of experience; OR PhD with 0+years of experience; OR a high school diploma (or equivalent) with 8+ years of relevant experience
- In-depth knowledge of social media platforms and best practices related to each
- Ability to work effectively and collaboratively in a team-based environment
- Strong communications skills and ability to translate concepts for a wide variety of audiences
- Understanding of media measurement norms, evolving landscape, and industry standards
- Strong analytical skills and proficiency in paid social tools and analytics platforms
- Ability to manage budgets effectively and demonstrate a positive ROI
OTHER INFORMATION
- Last Date to Apply for Job: January 24th
- Position open for New York, NY and Collegeville, PA sites
The annual base salary for this position ranges from $99,900.00 to $171,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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