ROLE SUMMARY
As part of the Chief Marketing Organization the Manager Paid Search will be part of the Performance Marketing team. This individual will be responsible for developing and implementing a comprehensive Paid Search strategy to enhance the visibility and overall performance for Pfizer websites. This role requires a strategic thinker, as well as hands-on experience. You will be part of our newly created In-House team, collaborating with cross-functional teams to achieve business objectives. The ideal candidate will have a proven track record of creating and managing successful paid search campaigns, and a deep understanding of industry trends.
ROLE RESPONSIBILITIES
- Responsible for developing, implementing, and managing paid search campaigns across various platforms to drive key actions and achieve business objectives for a portfolio of brands.
- Identify, evaluate, and launch new opportunities and optimizations within the paid search landscape in alignment with Pfizer guidelines.
- Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization.
- Manage and allocate budgets effectively across various paid search channels based on campaign KPIs.
- Collaborate with internal teams, including media strategy, brand marketing, and SEO to ensure cohesive and integrated marketing strategies.
- Design and implement tests based on best practices within platform, pull and analyze data, and deliver actionable results.
- Adherence to executional excellence is a must; ensure all campaigns follow platform and pharma guidelines while maintaining high standards for quality and compliance.
- Provide assistance with or lead strategy recommendations and discussions for brands in portfolio, taking into account industry trends, competitive landscape, and emerging technologies to continuously enhance campaign performance and innovation.
- Lead the daily campaign operations, working closely with other Managers and Sr. Associates to ensure daily checks, pacing, and priority projects are executed.
- Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, brand nuances, etc.
- Grow the team's performance, based on pre-defined expectations and goals, and contribute to reaching them.
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QUALIFICATIONS
- BA/BS required
- 5+ years of agency or client-side Hands on Keyboard Search expertise (Healthcare experience preferred but not required)
- In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360.
- Strong analytical skills and proficiency in Google Analytics, Adobe, or other analytics tools
- Experience with keyword research, ad copywriting, and landing page optimization
- Ability to manage budgets effectively and demonstrate positive results
- Excellent communication and collaboration skills
- Ability to work effectively and collaboratively in a team-based environment
- Strong communications skills, and ability to translate concepts for a wide variety of audiences
- Understanding of media measurement norms, evolving landscape, and industry standards
- Analytical skills and proficiency in Paid Search tools and analytics platforms
ADDITIONAL JOB INFORMATION:
Last Date to Apply: September 25, 2024
New York, NY or Collegeville, PA
The annual base salary for this position ranges from $99,900.00 to $166,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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