Insights Strategy & Execution (ISE) Lead UK
ROLE SUMMARY
Within Chief Marketing Office CMO, Commercial Analytics & AI harnesses the power of data to drive robust analytical insights that inform some of Pfizer's most critical business questions. With colleagues across the globe, Pfizer market leaders depend on Commercial Analytics & AI rigorous analytical for decision support. Our dynamic, exciting team of subject-matter experts comes from diverse backgrounds and experiences, including market research, data science, digital analytics, finance and consulting. As a team, we collaborate to turn data into meaningful insights that will have a direct impact on patient's lives and the future of Pfizer as a data-driven organization.
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The Insights Strategy & Execution (ISE) group is accountable for delivering and integrating insights across All Commercial Analytics functional areas, pulling together insight-to-action recommendations. They conduct deep-dive performance reviews, secondary analytics, and forecasting, among others..
The ISE Lead UK will partner with the local commercial teams to ensure the delivery of high-quality strategic business decision support. As a member of the ISE organization, this colleague will partner with CAAI groups as Data Science, DSR, ISE global and MRI and APM as well other CMO groups as Bops and CFCE .
He/she will also work with Commercial Finance, Digital partner, and other functions as necessary to ensure all resources are fully and appropriately leveraged to deliver robust solutions to business issues.
He/she will be also accountable for continuous improvement and utilisation of new capabilities to maximise the competitive advantages of the business in UK and scaling approaches across IDM. The incumbent will: drive adoption and implementation of data science technics in the country as well as establishing Launch Excellence Analytics for the country.
The person in this role will be a proactive business partner with country leadership team and analytics reference for country President. He/she will develop and deliver the analytics and insights plan to support the adaptation of local, regional and global strategies and tactics for the local market as well as interacting with ICO and BT. This will include performance measurement, customer analytics, segmentation of customers, market research, resource allocation as needed to uncover insights.
This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will join ISE colleagues worldwide that are constantly supporting business transformation through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways.
This roles requires demonstrated competencies regarding multiple prioritization scheme and enabling team to navigate in a changing environment.
ROLE RESPONSIBILITIES
Role definition and Key Accountabilities include, but are not limited to:
Market Analytics
- Provide Analytic support at regional level and interfacing with country and global ISE teams to provide data driven strategic guidance.
- Support, develop and lead in house projects to maximize resource allocation projects, Return on Investment analyses, Segmentation and Targeting, through maximization of data in full alignment with regional CO. Work conjointly with Data Science team to scale models and approaches .
- Mine large pharmaceutical databases to identify opportunities, trend breaks or emerging issues and utilize statistical and data visualization software, spreadsheets and relational databases as needed.
Provide expertise on utilizing secondary data (geographical level, payer, specialty pharmacy, call activity) for analysis and reporting. - Lead and develop specific UK reporting solutions in full alignment with global Analytics engineers reporting group to minimize duplication
- In partnership with regional stakeholders, recommend, define and implement business analytics plans that generate insights and influence business priorities and objectives
- Support customer/omni-channel analysis and consultation to proactively provide deep insights that drive and maximize business opportunities, including segmentation, customer journey development, data mining, workshopping insights into actions. Collaborate closely with marketing and Customer Experience teams in this context and lead forums to analyze and discuss results with regional GTM and CFE groups
- Understand key healthcare systems, data sources, and ability to merge those data sources in a meaningful way
- Assist to frame, investigate, and answer key business questions related tothe identification and evaluation of commercial strategies and tactics
- Support Cross projects for clusters and commercial office projects in IDM
Forecasting/Operating Plan Support
- In partnership with key Pfizer stakeholders, assist the development of Long-Range Forecast, operating plans and Latest Estimate reviews. Regular review and enhancement of plans
- Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership. Ensure accuracy of the reports and clear articulation of the data and its meaning for the business.
- Collaborate with other COE's to inform and guide commercial resource allocation, including field force
Vendor/Offshore Resource Management
- Develop, commission and contract projects through preferred vendors in alignment with Global MRI group
- Accountable for meeting compliance and Corporate SOP obligations of all PMR projects in support of PMR Group
- Direct workload of flexible resources
Collaboration with another Analytical team
- Partner with other analytical teams to maximize efficiencies
- Actively seek to share knowledge and expertise with other colleagues
- Alignment with other CAAI teams (locally, regionally and Globally) to ensure cohesive activities with our stakeholders
PROFESSIONAL CHARACTERISTICS
- Recognized Leader : Leads team of local ISE colleagues to deliver upon expectations in alignment with Country President expectations- Drive solutions to UK leadership to maximize marketing excellence- Maximize team experience and best practices to increase efficiencies
- Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem-solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organization
- Data and Information : Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights
- Communicator: Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders; can readily align interpersonal style with the individual needs of customers
- Relationship : Partners and brings forward recommendations/questions that influences stakeholders; builds strategic relationships with individuals in the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolio
- Influencer: Clearly articulates expectations, capabilities, and action plans; actively listens with others' frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority
- Collaborative: Manages projects with others; shares responsibility and credit; develops self and others through teamwork;
- Project Manager: Articulates scope and deliverables of projects and delivers analyses within timelines
- Role Model: Emulates the behaviors of ISE's core competencies and fosters colleague collaboration to build and/or participate on high-performing teams demonstrating agility
- Self-Starter: Eager to take on new responsibilities and opportunities
PROFESIONAL EXPERIENCE AND EDUCATIONAL REQUIREMENTS
- Fluent in English (written and spoken)
- Tableau, Power BI , analytics visualizations solutions
- SQL, DSS demonstrated experience
- Strong MS Excel and PowerPoint skills
- Extensive experience in story telling to adapt to senior leadership expectations
- Extensive experience in management of secondary data and familiarity with pharma applicable data is highly desired
- Proven ability to connect, integrate and synthesize analysis and data into a meaningful 'so what' to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question.
- Expertise in the field of customer/omni-channel analytics
- Previous demonstrated experience of forecasting revenues
- Significant experience in commercial, strategy, consulting and analytics; including experience with budget and resource allocation management (Healthcare and Pharmaceuticals experience highly preferred).
Education: Bachelor's degree required; Masters preferred in a quantitative discipline.
Limited business travel required.
Work Location Assignment: On Premise (working flexibility in line with 'log in for your day').
The closing deadline for applications is July 7th.
All applicants must have the relevant authorisation to live and work in the UK.
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let's start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
DisAbility Confident
We are proud to be a Disability Confident Employer and we encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments necessary to support your application and future career. Our mission is unleashing the power of our people, especially those with unique superpowers. Your journey with Pfizer starts here!
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