ROLE SUMMARY
As a function in Pfizer Global Commercial Analytics (GCA), Insights Strategy & Execution (ISE) plays a critical role to enable Pfizer's commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
This ISE CFC Insights (CFCi) Lead is accountable for the delivery of high quality and impactful strategic business decision support to Customer Facing Colleagues (CFCs), CFC leadership and country/cluster business leaders across Latin America (including Brazil). The role serves as the primary ISE relationship manager to the local sales leaders across the region.
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This person will lead CFC effectiveness measurement, including ensuring quality and well-stewarded customer data, training CFC teams to use relevant CFC reporting solutions, and incorporating CFC insights into broader regional GTM strategies. This role will also support the International Division Customer Facing Effectiveness (CFE) team supporting LatAm/Brazil.
The ISE CFCi Lead will partner closely with relevant GCA teams responsible for the delivery of CFC reporting solutions and customer data management and stewardship to ensure delivery of quality and strategically aligned CFC reporting. This person will also work with fellow ISE colleagues and others in GCA to ensure CFC insights are incorporated into overall GTM strategy. We are looking for an experienced flexible problem solver with demonstrated leadership.
Reporting to the Latin Amercia ISE Lead, the ISE CFC Insights (CFCi) Lead will serve as the CFC data & analytics expert to Latin America and Brazil sales teams. Key accountabilities include (but are not limited to) the following:
- Lead the delivery of robust, standardized data / reporting solutions (e.g. Smart) to the Customer Facing Colleague (CFC), Account Management (AM), and BU leadership including key executional and FF / AM effectiveness metrics.
- In partnership with the Customer Facing Effectiveness (CFE) Lead for LatAm/Brazil, drive the identification of insights on CFC performance, leveraging CFC Data
- Proactively partner as the SME for CFC data with the regional CFE Lead and senior country / cluster Commercial Sales Leadership (e.g. BU lead, Sales Lead) with a deep understanding of the business landscape and Business Unit strategies to determine key priorities and their impact on optimizing activities.
- Lead requirements & change management for reporting solutions, including major change events (e.g. new approvals, launches) as well as emerging needs based on regular business dynamics. Solicit field input via focus groups or other feedback mechanisms, where applicable.
- Ensure strong partnership with cross functional stakeholders including CFE, Pfizer Digital, Biopharma Operations (BOPS), Global Business Solutions (GBS) and other teams as needed to provision solutions.
- Ensure timely delivery of FF, Account Management, and brand KPIs in the areas of sales performance, sales / AM execution, and sales / AM effectiveness via platform solutions and in partnership with CFE.
- Maintain accuracy of geographical assignments data and maintenance of account / rep targeting data in operational and data stewardship systems
- Effectively collaborate across GCA verticals on the delivery of advanced analytics to assess CFC effectiveness, including predictive modeling, data science and machine learning, as needed
- Directly inform the roadmap for and enhancements of CFC Reporting and Stewardship solutions through robust understanding of local market dynamics, CFC KPI needs and data trends
- Proactively deliver CFC training to ensure sales teams have the understanding and capabilities to optimally leverage CFC-facing reporting tools to expected level
Basic Qualifications
- Bachelor's degree required, Masters preferred in a quantitative discipline
- 5+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing or sales/marketing operations, engineering, or other quantitative field
Preferred Qualifications
- Knowledge of the pharmaceutical industry in Latin America
- Demonstrated experience across GCA capabilities including data analytics, data reporting & visualization, and customer analysis
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches is a plus
- Ability to act as a strategic partner to commercial leadership
- Capacity to quickly establish relationships of trust and credibility
- Innovative and agile mindset; self-starter
- Demonstrated analytics & insights expert
- Demonstrated business acumen
- Fluency in English required, in Spanish or Portuguese, highly desired
PHYSICAL/MENTAL REQUIREMENTS
None
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Limited business travel required
Location: Mexico City
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
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